To showcase the breadth of what Groupon has to offer this Christmas, and place Groupon at the forefront of consumers’ minds when choosing thoughtful, creative and personal gifts we created the ‘Groupon Grotto’ – a pop up shop in Soho, London. Open to the public, over 200 people came through the doors and had a taster of some of Groupon’s deals including cheese and wine tasting, make up masterclasses, nail art, whisky tasting, cookery classes and more – all leaving with a voucher to redeem on Groupon for their Christmas purchases.
The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.
The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.
With urban populations set to double by 2050, creative ideas for affordable, flexible housing are vital.
As part of London Design Festival 2014, Arup showcased WikiHouse, the world’s first open-source two-storey house that anyone can download, digitally manufacture and assemble within days, with no construction skills.
Journalists were invited to see WikiHouse under construction, and offered a time lapse film and photography, as well as interviews with the designer and project manager.
Brands2Life secured extensive features in BBC News Online, The Times, Independent, Evening Standard and Mail Online, emphasising Arup’s reputation for creatively solving the most complex engineering challenges.
To change perceptions of what Groupon can offer and drive traffic to the site we created a campaign based around their food and drink deals. Based on the huge rise of burger restaurants in the UK, we teamed up with one of Groupon’s merchants in London to create the world’s most expensive burger – the Glamburger. The burger was certified by online record site, RecordSetter. We also managed a photoshoot and filming of the making of the burger which was issued to press resulting in coverage in five national papers and six national online sites including, Mail Online, Daily Star and Daily Telegraph as well as international coverage in USA Today. Within hours the deal had been ‘bought’ over 20,000 times.
LinkedIn tasked Brands2Life to promote its first ever global initiative, LinkedIn ‘Bring In Your Parents Day’; the biggest consumer initiative in their history and described by its CEO, Jeff Weiner, as a “game changer” in moving the company’s image.
Run across 14 countries in 11 languages, it gave parents a taste of what their working children do on a daily basis. We researched and developed different news angles for media and social and also created toolkits to co-ordinate with countries effectively. We built social media assets to create and sustain engagement, as well as a strategy to get #BIYP trending.
With over 510 pieces of consumer media coverage and 21.6 million impressions for #BIYP, BIYP day will now be an annual event.
To celebrate Ultimate Ears’ UE BOOM collaboration with Palmer Harding, we created a truly unique catwalk experience during London Fashion Week. Using the intimate venue of Lincoln’s Inn Chapel, the models carried the UE BOOM speakers up and down the catwalk, highlighting the speakers big sound and wireless connectivity through the arched alcoves. The sound travelled with the models and created an atmosphere that left you stunned. We hosted a selection of London’s hottest fashionistas, including Vogue UK, who covered a gallery of pictures highlighting Palmer Harding’s SS15 collection alongside the UE BOOMs.
EMC is a $22 billion international technology giant that helps businesses and government’s store, manage, secure and interpret information.
We needed to amplify EMC’s brand, helping it play a ‘bigger game’ and transform its integrated communications, particularly in the public sector, to deliver sales and marketing impact.
Building on our wider government engagement programme, Brands2Life secured an invitation for Pivotal’s CEO to speak alongside David Cameron, to mark the third anniversary of Tech City. EMC has now been invited to join the government’s Data Strategy Board and a National Cyber Crime task force, the Information Sharing Partnership.
A big misconception about Pinterest is that it’s for the ladies, best for home styling and baking inspiration. We wanted to challenge this and what better way than gathering Pinterest’s most dapper dudes for a beard styling event at London’s coolest barbers, Ruffians?! Male Pinners and some of the most influential men’s fashion journalists were treated to a first-class, offline Pinterest experience, with Ruffians barbers and ASOS stylists demonstrating some of the best Pinterest has to offer. Our journalists were pleasantly surprised, which has so far resulted in a piece on Telegraph Men and in Ask Men.
To make Pestaurant 2014 bigger, better and buggier than ever before, we invited former Great British Bake Off contestants to create and bake a bespoke recipe containing edible insects. The contestants were filmed creating their dishes, posted on YouTube and seeded with key media to create buzz and encourage the public to vote for their favourite by either liking the video or tweeting a hashtag.
The winning dish – Early Bird Breakfast Pie, created by Ruth Clemens – was served at the London Pestaurant event to over 3,000 hungry visitors. The campaign generated 64 articles (including eight pieces in national media) reaching 791 million, and 7.3 million impressions via 1,224 mentions on Twitter by 595 unique users.