We gave our client Anaplan a voice during one of the most talked about UK business events of the year – the Budget.
Utilising existing media relationships and working on the topical issue of ‘The Northern Powerhouse’, which featured in Chancellor George Osborne’s 2016 Budget, the team’s rapid response work secured Anaplan top tier coverage, successfully cutting through all the noise around the event.
Comment on the topic from Anaplan’s founder appeared in the main section of the FT print and online, with supporting coverage in Computer World UK, IDG Connect, Business Insider UK and IT Pro.
To help drive sales for TravelSupermarket ahead of the Easter break, a busy time for the travel industry, we tapped into holidaymaking habits to create an insightful, trend-setting story which set the news agenda.
We analysed three years’ worth of TravelSupermarket site data to reveal the most popular holiday destinations. The research found that British tourists chose to travel further afield, amid terrorist concerns closer to home.
This research was published in a number of key publications, including a dedicated article on the Mail Online, and additional pieces across the board, such as The Metro, Telegraph Online and the Daily Mirror.
To celebrate Appletiser being an Official Sponsor of Ascot, we wowed racegoers by creating a beautiful fountain made of 1000 of its iconic green bottles. We then teamed up with racing lover, Jodie Kidd, to be our brand ambassador and staged a photoshoot at the fountain. Pictures and interviews were pitched to media, resulting in stand-out branded coverage including Express Online, Daily Star, Mail Online and Daily Telegraph. Social buzz was generated on Twitter with users changing the fountain formation with hashtags. Almost 300 tweets were generated and a behind-the-scenes video of the shoot received over 6000 views.
This campaign recently won ‘Best Brand Experience’ at the CIM Marketing Excellence Awards.
Gatwick’s food and drinks offering is rapidly changing – they recently celebrated the opening of Grain Store, followed by the launch of the Nicholas Culpeper Pub – the world’s first airport gin distillery. We worked with Gatwick to create a package of assets for media, including styled photos of cocktails using the Nicholas Culpeper gin, bespoke cocktail recipes, working with the Master Distiller, Matt Servini for interviews and sending out Gin and Tonic mailers to journalists.
We secured a first person exclusive of the bar opening in the Evening Standard, resulting in a feature which also ran online. The gin hit the right spot with media with the likes of Metro, Telegraph, The Times, The New Day, Shortlist and You Online all covering the news.
So on your next flight, be sure to make a stopover in the North Terminal for the ultimate pre-flight gin and tonic.
To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created a High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.
The High Speed Selfie booth was built and manned by #Hashtag, photographic experience creators.
We delivered a compelling animated visual narrative articulating GE’s vision for the future of the wind power industry.
Needed to support an event, we had six weeks to create a high-production video asset, from scratch.
We developed a production concept and animation style, collaborated on a script and visual storyboard, sourced stock and client footage, and produced 2D and 3D animated overlays to create the final product. We sourced and recorded the voiceover, and edited and graded all the pieces together to deliver the final product.
The animation is amongst the most innovative the GE team has ever produced and a jewel in our production showreel.