To launch the first ever word play game, AlphaBetty Saga, from King Digital Entertainment (the creators of global phenomenon Candy Crush) we commissioned research into the nation’s spelling abilities. We tested the spelling abilities of 1,000 adults using words from previous Key Stage 2 spelling tests in exam-like conditions. To add gravitas to the findings we partnered with lexicographer and Countdown’s resident wordsmith Susie Dent who acted as a spokesperson and provided top tips on spelling. Coverage included Telegraph.co.uk, MailOnline and Independent.co.uk amongst others. Coverage was also secured in over 20 radio stations, including BBC 5 Live, BBC Scotland and BBC Radio Oxford.
Brands2Life developed a campaign for Nominet’s online advice site knowthenet.org.uk, tapping into a familiar concept – parents sharing images of their kids online. We worked with the Parent Zone to measure just how many photos were being uploaded by parents, finding that by age five the average child has almost 1,000 photos on the web. However, fewer than half of parents have checked their privacy settings. The campaign delivered blanket coverage, including a five minute segment on Good Morning Britain, as well as coverage with the Press Association, The Times, Daily Mirror, Daily Express and Daily Mail, regional radio and worldwide syndications with an estimated reach of over 100 million.
To promote match.com’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!
As part of the insight planning phase for the campaign, we discovered VMware’s customers faced a common industry problem: their employees bypassing corporate IT to purchase cloud-based services themselves. We wanted VMware to be the first to quantify the issue and, by exploring the views of both heads of IT and office workers across ten European countries, we proved on average €1.6 million per company was being spent on Covert Clouds every year.
Our integrated campaign brought together international media relations, social media content, digital asset creation, exec comms and event management, delivering a central communications platform for VMware’s annual in-country customer events. It generated over 500 items of coverage across EMEA, with unparalleled business coverage including a full page in the Sunday Times’ Business Section (UK) and major articles in La Republica and Il Mondo (Italy), Le Figaro (France), WSJE and Handelsblatt (Germany) and Borsen (Denmark).
The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.
The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.
Brands2Life were tasked with developing a big data discussion to support sector specific messaging and drive leads with prospects. The Big Data League campaign brought together sector research, media and a digital tool. At EMC Forum London in 2014, all 1,500 attendees were given a handout with a QR code, directing attendees to the online quiz and encouraging social shares.
The launch resulted in 20+ pieces of coverage in national and trade outlets and 150+ entries for the quiz. The Medium.com sector reports have been viewed 75 times and there have been 64 mentions of #BigDataLeague on Twitter, with a potential reach of 239,002. The campaign also contributed to an eight-figure contract for EMC in the UK.
To engage consumers on the topic of ‘home insurance’, increase search visibility for MoneySupermarket.com and ‘home insurance’ related terms we needed to make the importance of protecting something tangible to the public. One thing we spend a lot of money on and have pride in is our homes, so we invited the public to the best house party ever with DJ sets from the Nextmen and Annie Mac. To engage with influencers, we identified and invited bloggers to help create a specific element of the Epic House Party from food and drink to styling. We also set up a Twitter competition to give members of the party a chance to win a party invite and experience the event. 90 guests attended the party (including nine influencers), generated five blog posts and had an estimated Twitter reach of 2.2 million.