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Brands2Life Celebrates Another Award Nomination this Week at the DADI Awards
Royal Ascot: Raising the Standard

To mark this year’s Royal Ascot, activity was centred around a key message: Raising the Standard. As part of this, we were tasked with showcasing the fine dining offering across the five days, which included Michelin-starred chef Raymond Blanc.

Profile pieces for Raymond were secured in national media, including a four-page feature in the i and a half page feature in The Daily Telegraph.

Crews from ITV London and London Evening Standard were hosted at the racecourse prior to the main event to capture the last minute preparation and interview senior members of the team.

Over 10 media were hosted at Royal Ascot, including senior journalists and producers from Sky News, Metro and ITV (Lorraine).

Further national coverage, including MailOnline and Metro.co.uk, as well as over 400 regionals were secured for Ascot by numbers.

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Virgin Media: High Speed Selfie

To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created a High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.

The High Speed Selfie booth was built and manned by #Hashtag, photographic experience creators.

This campaign has been nominated at the CorpComms Awards, the CIM marketing awards, the Drum Marketing Awards and the CIPR Marketing Awards.

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King: Supersizing

To celebrate the launch of Farm Heroes Super Saga, the second instalment in the Farm Heroes Saga franchise, we transformed an area of King’s creative studio into a farmyard for a media event. Complete with bunnies, pigmy goats and colourful catering with flavours inspired by characters of the game, media were offered an exclusive first-look of the new release. Media were also given the opportunity to meet the producers and developers, as well as build their very own level.

Over 15 journalists attended from the UK, Germany and Spain, including ASOS and The Sixth Axis. Coverage was secured across key gaming, lifestyle and national media. Standout pieces included Digital Spy, Recombu and VGU.

Nikon: Showcasing Nikon’s Expertise in Video

For the last two years we’ve worked with Nikon to launch and build awareness of the Nikon European Film Festival, a short film competition for filmmakers across Europe to showcase their skills and compete for life-changing prizes.

Building on the success of last year’s festival, five winners were chosen from over 550 short film entries around this year’s theme ‘Everyday Moments’. Prizes included Nikon DSLR cameras and an all-expenses-paid networking trip to the 2016 Cannes Film Festival.

Partnering with Raindance Independent Film Festival to help launch the festival brand and engage the filmmaker audience, this year’s jury was also chaired by Oscar-winning director Asif Kapadia (director of AMY), as well as other experts in the film/photography industry.

During the campaign, Brands2Life managed the relationship with Raindance and the head judge, PR content creation and coordination of Nikon markets across Europe; making sure the festival gained as much exposure within traditional media across the region as possible.

This year’s festival generated 150+ pieces of coverage across 19 European countries in photography, film and consumer technology media.

Match : of the Date

With countless online dating competitors, we need to continuously drive share of voice for Match so it can continue to position itself as a market leader.

While football isn’t a topic typically associated with dating, we spotted the opportunity to hijack the news agenda around one of the biggest sporting competitions, the Euros.

Working with Match, we polled 2,000 of their female members across Europe, asking them to vote on who they believe are the most desirable football players in the tournament. Using the data, we issued a release revealing Match’s Most Dateable XI line up, alongside an infographic to illustrate the most desirable team.

To date the story has achieved a raft of national print coverage, including the Daily Star and Metro, as well as online coverage in the Daily Star, Football365 and TeamTalk.

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uSwitch: Consumers reclaim £1.5 billion from energy suppliers

This year, the UK saw its third warmest winter since records began, and we recognised that millions of consumers paying by Direct Debit will have used less energy than what they had paid for. Working with uSwitch we conducted research into how much energy providers owed consumers. It highlighted that over 11 million British households could reclaim almost £1.5 billion from energy suppliers, an average of £132 per household.

We sold the story into media, securing 35 pieces of coverage, including 19 national and 9 broadcast hits with spokespeople from uSwitch interviewed on Sky News, BBC Breakfast and BBC 5 Live.

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