Brands2Life were tasked with developing a big data discussion to support sector specific messaging and drive leads with prospects. The Big Data League campaign brought together sector research, media and a digital tool. At EMC Forum London in 2014, all 1,500 attendees were given a handout with a QR code, directing attendees to the online quiz and encouraging social shares.
The launch resulted in 20+ pieces of coverage in national and trade outlets and 150+ entries for the quiz. The Medium.com sector reports have been viewed 75 times and there have been 64 mentions of #BigDataLeague on Twitter, with a potential reach of 239,002. The campaign also contributed to an eight-figure contract for EMC in the UK.
Not many people realise that London’s Air Ambulance is a charity and as such relies on donations. They also don’t realise that there is only one helicopter serving the whole of the greater London area. LAA approached us to help them craft a campaign to raise £6million – enough to purchase a second helicopter for our great city. The “Your London, Your Helicopter” campaign was born – using genuine Londoners to highlight the point that this is a problem directly affecting us all, but one that we can all own and solve. The Brands2Life studio created the campaign concept and then designed everything from a marketing collateral point of view – the website, posters, campaign packs… even the Twibbon! Business impact here takes a very different form; the purchase of a second helicopter will enable LAA to reach an additional 400 critical patients a year.
To promote match.com’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!
The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.
The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.
To engage consumers on the topic of ‘home insurance’, increase search visibility for MoneySupermarket.com and ‘home insurance’ related terms we needed to make the importance of protecting something tangible tot the public. One thing we spend a lot of money on and have pride in is our homes, so we invited the public to the best house party ever with DJ sets from the Nextmen and Annie Mac. To engage with influencers, we identified and invited bloggers to help create a specific element of the Epic House Party from food and drink to styling. We also set up a Twitter competition to give members of the party a chance to win a party invite and experience the event. 90 guests attended the party (including nine influencers), generated five blog posts and had an estimated Twitter reach of 2.2 million.
To change perceptions of what Groupon can offer and drive traffic to the site we created a campaign based around their food and drink deals. Based on the huge rise of burger restaurants in the UK, we teamed up with one of Groupon’s merchants in London to create the world’s most expensive burger – the Glamburger. The burger was certified by online record site, RecordSetter. We also managed a photoshoot and filming of the making of the burger which was issued to press resulting in coverage in five national papers and six national online sites including, Mail Online, Daily Star and Daily Telegraph as well as international coverage in USA Today. Within hours the deal had been ‘bought’ over 20,000 times.
EMC wants to champion the NHS, opening up conversations with Chief Executives of Health Trusts on the potential for data analytics to improve treatment and increase efficiency to address a £34bn funding gap.
Our campaign centred on a report revealing £16.5-66bn in analytics-fuelled efficiencies open to the NHS. Launched with Reform and keynoted by NHS England’s Tim Kelsey, the event attracted 80+ press, influencers and civil servants.
The launch resulted in 20+ pieces of coverage in National and trade outlets, meetings with senior healthcare executives and policymakers, and positive rapport with customers and prospects. Integrated marketing efforts contributed to 165 report downloads in four weeks.
With urban populations set to double by 2050, creative ideas for affordable, flexible housing are vital.
As part of London Design Festival 2014, Arup showcased WikiHouse, the world’s first open-source two-storey house that anyone can download, digitally manufacture and assemble within days, with no construction skills.
Journalists were invited to see WikiHouse under construction, and offered a time lapse film and photography, as well as interviews with the designer and project manager.
Brands2Life secured extensive features in BBC News Online, The Times, Independent, Evening Standard and Mail Online, emphasising Arup’s reputation for creatively solving the most complex engineering challenges.