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The 10th Annual PRWeek/Brands2Life Communications Directors Study – A View from the Top
Hay Group: Promoting Experts Globally

To establish global management consultancy Hay Group as the leading voice on worldwide pay trends, Brands2Life helped craft and place a story around the global pay gap.

We secured more than 20 pieces of coverage including two interviews on BBC World TV, and standalone articles in Forbes, Wall Street Journal, Time, Fortune, Reuters and CNBC online. The campaign reached more than 380 million people across 200 countries.

Nikon UK: Nikon reveals UK’s most photogenic landscapes

To inspire Nikon’s amateur photographer audience with their love for travel and landscapes, we commissioned research to reveal the nation’s most photogenic landscapes. To add further gravitas and showcase Nikon’s expertise, we teamed up with UK ambassador and award-winning landscape photographer Jeremy Walker to offer his top tips and stunning imagery. Coverage included a dedicated Nikon picture gallery on and a feature length article on MailOnline. Coverage was also secured in specialist titles Amateur Photographer and Photo Answers. In addition, 27 pieces of regional coverage were also secured, including Manchester Evening News and Liverpool Echo.

UK Bond Network: Establishing the Market

UK Bond Network is the UK’s first peer to peer bond auction platform, set up to solve two issues. First, the provision of between £500,000 to £4m in funds to capital-starved business and second, enabling investors to access secured, high yielding returns.

Our campaign is focused on raising awareness of the company and its offer to both SMEs and investors. In the first six months, we’ve secured a profile piece in The Times for the CEO, Chris Maule, and placed opinion on the peer-to-peer market in national newspapers. We’ve also delivered opinion articles for the firm in the top tier financial and high net worth media including Money Week, Investment Week, Spear’s and Financial News as well as generating coverage around their new bond issues and product developments.


TravelSupermarket: The International Street Food Challenge

In order to create online cut through for TravelSupermarket during a busy commercial period we created a unique event – the TravelSupermarket International Street Food Challenge –the world’s first travel by taste agent. We secured six vendors from the top searched for destinations on TravelSupermarket and brought them together in the heart of London for a one day street food event. With over 470 members of the public through the door the event was a huge success and also drove over 30 pieces of online coverage including the likes of Mail Online, Evening Standard and TNT. We also managed a blogger outreach programme to ensure key bloggers covered the event and recreated the vendor recipes.

iCracked: The World’s Safest Bar

To raise awareness of on-demand phone repair service iCracked, we opened the World’s Safest Bar in central London for one day only. Using the insight that many mobile phone mishaps happen on nights out, we invited guests to celebrate ‘wrappy hour’ in a bar covered in bubble wrap and foam making it impossible for them to break their phones.

By securing stand-out listings coverage in Time Out, City AM and Metro Online, 85 members of the public came to the bar, along with 10 top tech and lifestyle journalists. The buzz continued after the event with coverage in the likes of the Daily Express. #wrappyhour received 99,716 estimated impressions.


Appletiser: The Appletiser Fountain

To celebrate Appletiser being an Official Sponsor of Ascot, we wowed racegoers by creating a beautiful fountain made of 1000 of its iconic green bottles.  We then teamed up with racing lover, Jodie Kidd, to be our brand ambassador and staged a photoshoot at the fountain.  Pictures and interviews were pitched to media, resulting in stand-out branded coverage including Express Online, Daily Star, Mail Online and Daily Telegraph.  Social buzz was generated on Twitter with users changing the fountain formation with hashtags. Almost 300 tweets were generated and a behind-the-scenes video of the shoot received over 6000 views.

Brands2Life shortlisted for prweek’s large consultancy of the year
Virgin Media: High Speed Selfie

To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created a High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.

Epson’s Sensewear launch: breaking into a new sector

To support Epson’s break into the wearables market, we confirmed 23 national, lifestyle and tech journalists for the launch event, offering interviews with former Olympian Greg Whyte and an interactive training session.

We then used Epson ambassador Harry Judd, who had suffered from an ectopic heartbeat, to take Epson’s latest tech far and wide. Had Harry worn an Epson tracker, he believes he’d have spotted his heartbeat irregularity sooner – a message which featured in everything from the Daily Mail and Evening Standard to New! magazine.

Bolstered by a reviews programme, the campaign has achieved 30+ pieces of coverage to date.

Nadia Forde teams up with to find her ‘Imperfect Gentleman’ Love your imperfections

To promote’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!

EMC: Hybrid Cloud Twitter Chat Champions

Tasked with increasing EMC’s share of voice amongst social influencers around “hybrid cloud,” the Brands2Life team developed the #HybridCloudChat, an online panel discussion featuring a live illustrator and taking place via the Crowdchat platform.

Following extensive social media influencer research, two chats engaged online influencers, customers, partners and EMC spokespeople alike, delivering around 5,000 views with a potential reach of 3.9million. The content is being used globally by the sales team to engage with customers and prospects, and is the basis for new lead generation campaigns, delivering on the promise of an integrated marketing approach. Launch of AlphaBetty Saga with Susie Dent

To launch the first ever word play game, AlphaBetty Saga, from King Digital Entertainment (the creators of global phenomenon Candy Crush) we commissioned research into the nation’s spelling abilities. We tested the spelling abilities of 1,000 adults using words from previous Key Stage 2 spelling tests in exam-like conditions. To add gravitas to the findings we partnered with lexicographer and Countdown’s resident wordsmith Susie Dent who acted as a spokesperson and provided top tips on spelling. Coverage included, MailOnline and amongst others. Coverage was also secured in over 20 radio stations, including BBC 5 Live, BBC Scotland and BBC Radio Oxford.

Epson EcoTank’s Launch: Creating Some Print-speration

It’s not every day a company redefines the market it’s known for, so when Epson came to us with its EcoTank product, a printer with no ink cartridges, we had to cause a stir.

Tapping into the big debates surrounding the product (cost of genuine ink / revolution in the print industry / consumer cost savings), we secured briefings with the FT, Guardian, Sunday Times, Mail and Independent (front page). A consumer tech launch event and reviews programme bolstered outreach, helping drive 30+ pieces of coverage, including 12 nationals.