In 2015, GE completed its $14bn acquisition of Alstom’s power business. It faced a challenge explaining the new business to employees and customers.
Brands2Life helped GE Power and GE Power Services develop dozens of graphics to for social media and beyond, including infographics and simpler Twitter images, to launch the new @gepower handle. We delivered the social strategy and content plans, coordinating the output of GE Power Services from ‘Day One’ of the acquisition.
Our assets were shared hundreds of times organically, receiving more than twice the engagement compared to usual content on LinkedIn. It supported internal communications across the company’s tens of thousands of employees.
This January is shining brightly with coverage as we lit up the Canary Wharf skies to kick off the beginning of its month long Winter Lights Festival 2016.
We set up a photocall to generate picture coverage off the event. Photographers from key agencies attended the photocall and footfall was strong on the opening night.
We have already secured 23 pieces of coverage, including standout picture coverage in The Times, Evening Standard, Daily Telegraph and Guardian, as part of our brief to drive footfall to the festival. A clutch of other key titles have also covered Winter Lights including Grazia, Time Out, Londonist and ITV London Online.
Brands2Life worked with JUST EAT to make sure the UK takeaway industry was recognised for the vital contribution it makes to the UK economy – creating jobs, driving growth and supporting local businesses.
Commissioning research by economists at CEBR, the Takeaway Economy Report established the industry’s economic impact in the UK. We drafted an accompanying report, created takeaway restaurant case studies and advised on compelling visual content. We generated more than 80 pieces of coverage in the UK media across broadcast, national and lifestyle media including the Evening Standard, Daily Mirror, Metro, Daily Star, Time Out and an interview with the UK MD on BBC One Breakfast.
In addition to our core message, the campaign helped us deliver a key message about the huge variety of cuisines now available at takeaway restaurants across the length and breadth of the country.