This year, the UK saw its third warmest winter since records began, and we recognised that millions of consumers paying by Direct Debit will have used less energy than what they had paid for. Working with uSwitch we conducted research into how much energy providers owed consumers. It highlighted that over 11 million British households could reclaim almost £1.5 billion from energy suppliers, an average of £132 per household.
We sold the story into media, securing 35 pieces of coverage, including 19 national and 9 broadcast hits with spokespeople from uSwitch interviewed on Sky News, BBC Breakfast and BBC 5 Live.
With countless online dating competitors, we need to continuously drive share of voice for Match so it can continue to position itself as a market leader.
While football isn’t a topic typically associated with dating, we spotted the opportunity to hijack the news agenda around one of the biggest sporting competitions, the Euros.
Working with Match, we polled 2,000 of their female members across Europe, asking them to vote on who they believe are the most desirable football players in the tournament. Using the data, we issued a release revealing Match’s Most Dateable XI line up, alongside an infographic to illustrate the most desirable team.
To date the story has achieved a raft of national print coverage, including the Daily Star and Metro, as well as online coverage in the Daily Star, Football365 and TeamTalk.
Brands2Life was tasked with increasing EMC’s Enterprise Content Division’s (ECD) reach and supporting key senior sales execs with targeted online and customer engagement. Through influencer engagement outreach and content creation and advertising the content across Twitter, the team has driven discussion with the brand across LinkedIn, Twitter and blogs including a HIMSS partnership and via EMC’s Thought Feast blog.
To date, the campaign has generated 1.2K paid tweet engagements, 4.8 million impressions and over 8.2K clicks to the blog content. In addition, after deploying a remarketing tracking pixel on the HIMSS blog, we delivered a 50% increase in ad engagement, and have gained nearly 400 Twitter accounts to retarget with future campaigns.
Following the news that WhatsApp would enforce end-to-end encryption for all of its users, Brands2life worked with client F5 Networks’ security expert to distribute comment to the media around the implications of the news.
Shared within hours of the announcement, the news was picked up by 15 different media outlets, 3 of which were in national newspapers and 2 thought leadership articles.
As a result, F5’s security expert Gary Newe was asked to appear on Sky News Tonight and featured as the only expert in the segment on WhatsApp’s encryption.