To promote match.com’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!
As part of the insight planning phase for the campaign, we discovered VMware’s customers faced a common industry problem: their employees bypassing corporate IT to purchase cloud-based services themselves. We wanted VMware to be the first to quantify the issue and, by exploring the views of both heads of IT and office workers across ten European countries, we proved on average €1.6 million per company was being spent on Covert Clouds every year.
Our integrated campaign brought together international media relations, social media content, digital asset creation, exec comms and event management, delivering a central communications platform for VMware’s annual in-country customer events. It generated over 500 items of coverage across EMEA, with unparalleled business coverage including a full page in the Sunday Times’ Business Section (UK) and major articles in La Republica and Il Mondo (Italy), Le Figaro (France), WSJE and Handelsblatt (Germany) and Borsen (Denmark).
The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.
The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.
Brands2Life were tasked with developing a big data discussion to support sector specific messaging and drive leads with prospects. The Big Data League campaign brought together sector research, media and a digital tool. At EMC Forum London in 2014, all 1,500 attendees were given a handout with a QR code, directing attendees to the online quiz and encouraging social shares.
The launch resulted in 20+ pieces of coverage in national and trade outlets and 150+ entries for the quiz. The Medium.com sector reports have been viewed 75 times and there have been 64 mentions of #BigDataLeague on Twitter, with a potential reach of 239,002. The campaign also contributed to an eight-figure contract for EMC in the UK.
Not many people realise that London’s Air Ambulance is a charity and as such relies on donations. They also don’t realise that there is only one helicopter serving the whole of the greater London area. LAA approached us to help them craft a campaign to raise £6million – enough to purchase a second helicopter for our great city. The “Your London, Your Helicopter” campaign was born – using genuine Londoners to highlight the point that this is a problem directly affecting us all, but one that we can all own and solve. The Brands2Life studio created the campaign concept and then designed everything from a marketing collateral point of view – the website, posters, campaign packs… even the Twibbon! Business impact here takes a very different form; the purchase of a second helicopter will enable LAA to reach an additional 400 critical patients a year.
To engage consumers on the topic of ‘home insurance’, increase search visibility for MoneySupermarket.com and ‘home insurance’ related terms we needed to make the importance of protecting something tangible to the public. One thing we spend a lot of money on and have pride in is our homes, so we invited the public to the best house party ever with DJ sets from the Nextmen and Annie Mac. To engage with influencers, we identified and invited bloggers to help create a specific element of the Epic House Party from food and drink to styling. We also set up a Twitter competition to give members of the party a chance to win a party invite and experience the event. 90 guests attended the party (including nine influencers), generated five blog posts and had an estimated Twitter reach of 2.2 million.