To celebrate Appletiser being an Official Sponsor of Ascot, we wowed racegoers by creating a beautiful fountain made of 1000 of its iconic green bottles. We then teamed up with racing lover, Jodie Kidd, to be our brand ambassador and staged a photoshoot at the fountain. Pictures and interviews were pitched to media, resulting in stand-out branded coverage including Express Online, Daily Star, Mail Online and Daily Telegraph. Social buzz was generated on Twitter with users changing the fountain formation with hashtags. Almost 300 tweets were generated and a behind-the-scenes video of the shoot received over 6000 views.
To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created the world’s first High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.
To promote match.com’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!
To launch the first ever word play game, AlphaBetty Saga, from King Digital Entertainment (the creators of global phenomenon Candy Crush) we commissioned research into the nation’s spelling abilities. We tested the spelling abilities of 1,000 adults using words from previous Key Stage 2 spelling tests in exam-like conditions. To add gravitas to the findings we partnered with lexicographer and Countdown’s resident wordsmith Susie Dent who acted as a spokesperson and provided top tips on spelling. Coverage included Telegraph.co.uk, MailOnline and Independent.co.uk amongst others. Coverage was also secured in over 20 radio stations, including BBC 5 Live, BBC Scotland and BBC Radio Oxford.
Brands2Life developed a campaign for Nominet’s online advice site knowthenet.org.uk, tapping into a familiar concept – parents sharing images of their kids online. We worked with the Parent Zone to measure just how many photos were being uploaded by parents, finding that by age five the average child has almost 1,000 photos on the web. However, fewer than half of parents have checked their privacy settings. The campaign delivered blanket coverage, including a five minute segment on Good Morning Britain, as well as coverage with the Press Association, The Times, Daily Mirror, Daily Express and Daily Mail, regional radio and worldwide syndications with an estimated reach of over 100 million.