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Brands2Life wins two In2 Sabre awards for excellence in innovation and content creation
Brands2Life scoops up two award nominations at the Webby Awards
Brands2Life receives Outstanding Large Public Relations Consultancy nomination at the CIPR Awards
EMC: The Big Data League

Brands2Life were tasked with developing a big data discussion to support sector specific messaging and drive leads with prospects. The Big Data League campaign brought together sector research, media and a digital tool. At EMC Forum London in 2014, all 1,500 attendees were given a handout with a QR code, directing attendees to the online quiz and encouraging social shares.

The launch resulted in 20+ pieces of coverage in national and trade outlets and 150+ entries for the quiz. The Medium.com sector reports have been viewed 75 times and there have been 64 mentions of #BigDataLeague on Twitter, with a potential reach of 239,002. The campaign also contributed to an eight-figure contract for EMC in the UK.

Bringing the story of the web to life for #web25

We helped Nominet celebrate the 25th birthday of the web in style: a report written by tech journalist Jack Schofield informed a rich, engaging, parallax scroll timeline – a technically sophisticated, richly creative site www.nominet.org.uk/storyoftheweb. We developed a wrap to support media in their articles, focused on our ‘Desert Island clicks.’ Within a week of launch we had featured on Daybreak, BBC’s Wake Up to Money, BBC News Online, Daily Mail Online, ITV Online and more, receiving hundreds of tweets and plaudits for the website, and 30,000 visits to the site. Real-time social ads managed by Brands2Life fuelled the social fire.

www.storyoftheweb.org.uk

Nadia Forde teams up with match.com to find her ‘Imperfect Gentleman’
Match.com: Love your imperfections

To promote match.com’s new ‘Love Your Imperfections’ campaign we teamed up with Irish beauty and recent I’m a Celebrity contestant Nadia Forde to kick start a search for her Imperfect Gentleman. We created a video with Nadia revealing what she looks for in a man, her own imperfections and how it’s always better to be yourself and embrace your imperfections. The video, images from our photoshoot, interviews with Nadia and a release on the nation’s imperfections secured over twenty pieces of coverage including the Mail Online, Mirror Online, Daily Star, Reveal, New! and Love It!

Brands2Life helps the LAA's fundraising campaign
London Air Ambulance: Take off for LAA’s fundraising campaign

Not many people realise that London’s Air Ambulance is a charity and as such relies on donations. They also don’t realise that there is only one helicopter serving the whole of the greater London area. LAA approached us to help them craft a campaign to raise £6million – enough to purchase a second helicopter for our great city. The “Your London, Your Helicopter” campaign was born – using genuine Londoners to highlight the point that this is a problem directly affecting us all, but one that we can all own and solve. The Brands2Life studio created the campaign concept and then designed everything from a marketing collateral point of view – the website, posters, campaign packs… even the Twibbon! Business impact here takes a very different form; the purchase of a second helicopter will enable LAA to reach an additional 400 critical patients a year.

HayGroup Individual Blueprint
Hay Group: HR Blueprint

The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.

The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.

 

MoneySupermarket: An Epic house party

To engage consumers on the topic of ‘home insurance’, increase search visibility for MoneySupermarket.com and ‘home insurance’ related terms we needed to make the importance of protecting something tangible to the public. One thing we spend a lot of money on and have pride in is our homes, so we invited the public to the best house party ever with DJ sets from the Nextmen and Annie Mac. To engage with influencers, we identified and invited bloggers to help create a specific element of the Epic House Party from food and drink to styling. We also set up a Twitter competition to give members of the party a chance to win a party invite and experience the event. 90 guests attended the party (including nine influencers), generated five blog posts and had an estimated Twitter reach of 2.2 million.

The world's most expensive burger - the Glam Burger
Groupon: The Glamburger – The world’s most expensive burger

To change perceptions of what Groupon can offer and drive traffic to the site we created a campaign based around their food and drink deals.  Based on the huge rise of burger restaurants in the UK, we teamed up with one of Groupon’s merchants in London to create the world’s most expensive burger – the Glamburger. The burger was certified by online record site, RecordSetter. We also managed a photoshoot and filming of the making of the burger which was issued to press resulting in coverage in five national papers and six national online sites including, Mail Online, Daily Star and Daily Telegraph as well as international coverage in USA Today.  Within hours the deal had been ‘bought’ over 20,000 times.


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