To change perceptions of what Groupon can offer and drive traffic to the site we created a campaign based around their food and drink deals. Based on the huge rise of burger restaurants in the UK, we teamed up with one of Groupon’s merchants in London to create the world’s most expensive burger – the Glamburger. The burger was certified by online record site, RecordSetter. We also managed a photoshoot and filming of the making of the burger which was issued to press resulting in coverage in five national papers and six national online sites including, Mail Online, Daily Star and Daily Telegraph as well as international coverage in USA Today. Within hours the deal had been ‘bought’ over 20,000 times.
LinkedIn tasked Brands2Life to promote its first ever global initiative, LinkedIn ‘Bring In Your Parents Day’; the biggest consumer initiative in their history and described by its CEO, Jeff Weiner, as a “game changer” in moving the company’s image.
Run across 14 countries in 11 languages, it gave parents a taste of what their working children do on a daily basis. We researched and developed different news angles for media and social and also created toolkits to co-ordinate with countries effectively. We built social media assets to create and sustain engagement, as well as a strategy to get #BIYP trending.
With over 510 pieces of consumer media coverage and 21.6 million impressions for #BIYP, BIYP day will now be an annual event.
The HR blueprint is a digital diagnostic that helps HR professionals to assess where their organisations are currently, and where they need to be to deliver on business strategy, against eight key HR practice areas.
The interactive blueprint has been designed, developed and launched by Brands2Life and Hay Group to show how strategic HR delivers enhanced organisational performance.
To celebrate Ultimate Ears’ UE BOOM collaboration with Palmer Harding, we created a truly unique catwalk experience during London Fashion Week. Using the intimate venue of Lincoln’s Inn Chapel, the models carried the UE BOOM speakers up and down the catwalk, highlighting the speakers big sound and wireless connectivity through the arched alcoves. The sound travelled with the models and created an atmosphere that left you stunned. We hosted a selection of London’s hottest fashionistas, including Vogue UK, who covered a gallery of pictures highlighting Palmer Harding’s SS15 collection alongside the UE BOOMs.
With urban populations set to double by 2050, creative ideas for affordable, flexible housing are vital.
As part of London Design Festival 2014, Arup showcased WikiHouse, the world’s first open-source two-storey house that anyone can download, digitally manufacture and assemble within days, with no construction skills.
Journalists were invited to see WikiHouse under construction, and offered a time lapse film and photography, as well as interviews with the designer and project manager.
Brands2Life secured extensive features in BBC News Online, The Times, Independent, Evening Standard and Mail Online, emphasising Arup’s reputation for creatively solving the most complex engineering challenges.
EMC is a $22 billion international technology giant that helps businesses and government’s store, manage, secure and interpret information.
We needed to amplify EMC’s brand, helping it play a ‘bigger game’ and transform its integrated communications, particularly in the public sector, to deliver sales and marketing impact.
Building on our wider government engagement programme, Brands2Life secured an invitation for Pivotal’s CEO to speak alongside David Cameron, to mark the third anniversary of Tech City. EMC has now been invited to join the government’s Data Strategy Board and a National Cyber Crime task force, the Information Sharing Partnership.
A big misconception about Pinterest is that it’s for the ladies, best for home styling and baking inspiration. We wanted to challenge this and what better way than gathering Pinterest’s most dapper dudes for a beard styling event at London’s coolest barbers, Ruffians?! Male Pinners and some of the most influential men’s fashion journalists were treated to a first-class, offline Pinterest experience, with Ruffians barbers and ASOS stylists demonstrating some of the best Pinterest has to offer. Our journalists were pleasantly surprised, which has so far resulted in a piece on Telegraph Men and in Ask Men.
To make Pestaurant 2014 bigger, better and buggier than ever before, we invited former Great British Bake Off contestants to create and bake a bespoke recipe containing edible insects. The contestants were filmed creating their dishes, posted on YouTube and seeded with key media to create buzz and encourage the public to vote for their favourite by either liking the video or tweeting a hashtag.
The winning dish – Early Bird Breakfast Pie, created by Ruth Clemens – was served at the London Pestaurant event to over 3,000 hungry visitors. The campaign generated 64 articles (including eight pieces in national media) reaching 791 million, and 7.3 million impressions via 1,224 mentions on Twitter by 595 unique users.
As part of the insight planning phase for the campaign, we discovered VMware’s customers faced a common industry problem: their employees bypassing corporate IT to purchase cloud-based services themselves. We wanted VMware to be the first to quantify the issue and, by exploring the views of both heads of IT and office workers across ten European countries, we proved on average €1.6 million per company was being spent on Covert Clouds every year.
Our integrated campaign brought together international media relations, social media content, digital asset creation, exec comms and event management, delivering a central communications platform for VMware’s annual in-country customer events. It generated over 500 items of coverage across EMEA, with unparalleled business coverage including a full page in the Sunday Times’ Business Section (UK) and major articles in La Republica and Il Mondo (Italy), Le Figaro (France), WSJE and Handelsblatt (Germany) and Borsen (Denmark).
To promote match.com socials aphrodisiac-based dining events, Brands2Life set up a one-day pop-up ‘Aphrodisiac Café’ to get people in the mood for love.
The menu, which included smoked oysters, crunchy asparagus and chilli peppers, was created by a Michelin-starred chef, Pascal Aussignac, of Club Gascon, and was specially designed to ignite passion and titillate the taste buds of London’s daters.
Coupled with research about dinner dating faux-pas and delicious aphrodisiac recipes, the story went down a treat with the media. National and lifestyle journalists attended the event and enjoyed their own dating experience – resulting in dedicated feature coverage and over 23,000 views of the blogger recipe video.
Cloud business planning pioneer Anaplan was born in the UK, and its CTO Michael Gould still runs Anaplan’s R&D there. We helped Anaplan open a brand new office in York’s city centre and announce its plan to double its headcount in the city.
We invited the Leader of York City Council James Alexander, and representatives from York University and its students union to an event attended by International Business Times, TechWorld and Yorkshire Post. As a result, Anaplan is now firmly established in the burgeoning northern tech scene with strong ties to both the city council and local universities.
This spring we took a lead role in the John Lewis 150 years celebration. We worked hard with the in-house team to create a multi-faceted, multi-media campaign that would attract all the attention the anniversary demanded – and more much besides.
Our work included driving feature coverage; encouraging people to attend the exhibition; organising the press party at the Roof Gardens; and driving Twitter buzz about the anniversary.
Coverage has been outstanding with major features across all broadcast, national and regional media and our Twitter campaign gained 2,330 followers. 21,000 visited the exhibition and over 37,000 people have visited the special garden at the Roof Gardens.
It takes 30 seconds to wash your hands effectively; to get this message across we recruited the London Youth Gospel Choir as “Hygiene Angels” to sing 30 second excerpts from popular songs to highlight the recommended time for proper hand washing. We commissioned research revealing 30% of people believed they only needed to wash their hands for 15 seconds or less.
Our hygiene pop-up had tools to swab hands and personal items and set a World Record for the most items and hands swabbed in one hour.
Rentokil asked us to catapult it into the national consciousness. Inspired by I’m a Celebrity and scientific research on insects as a food source, Pestaurant was born. We created the whole experience including logo, menu, pop-up, chefs, co-ordination with relevant authorities, and media strategy. Comprehensive targeting of listings publications yielded pre-event coverage and our Twitter campaign drove footfall on the day.
The outcome was overwhelming, Pestaurant saw queues before it opened until the moment it closed. Over 2,000 people visited to sample the pests on offer with the world’s media capturing their reactions. Pestaurant was covered in 18 countries, garnering over 360 pieces of coverage and #Pestaurant trended on Twitter, attracting 1,500 tweets on the day.