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Five tips for making your staff more effective ambassadors for your business
GE Power: Alstom Day One Social/Visual Comms

In 2015, GE completed its $14bn acquisition of Alstom’s power business. It faced a challenge explaining the new business to employees and customers.

Brands2Life helped GE Power and GE Power Services develop dozens of graphics to for social media and beyond, including infographics and simpler Twitter images, to launch the new @gepower handle. We delivered the social strategy and content plans, coordinating the output of GE Power Services from ‘Day One’ of the acquisition.

Our assets were shared hundreds of times organically, receiving more than twice the engagement compared to usual content on LinkedIn. It supported internal communications across the company’s tens of thousands of employees.

Gemalto: Employee engagement through social competition

For two years, a Brands2Life tool has been the hub of a Gemalto employee engagement campaign. The goal: to get staff interested in the broader activity of the 13,000 employee global security company, and amplify its social content.

The tool, a bespoke link-shortener similar to Bit.ly, tracks how effective employees are at driving engagement in the social content they are sharing. The best social sharers won a range of prizes.

In the two years of successive competitions, there have been 200,000 clicks with hundreds of engaged employees in dozens of locations, and it continues to prove effective through its 2015/2016 run.

 

Canary Wharf: Illuminating Canary Wharf with its Winter Lights Festival

This January is shining brightly with coverage as we lit up the Canary Wharf skies to kick off the beginning of its month long Winter Lights Festival 2016.

We set up a photocall to generate picture coverage off the event. Photographers from key agencies attended the photocall and footfall was strong on the opening night.

We have already secured 23 pieces of coverage, including standout picture coverage in The Times, Evening Standard, Daily Telegraph and Guardian, as part of our brief to drive footfall to the festival. A clutch of other key titles have also covered Winter Lights including Grazia, Time Out, Londonist and ITV London Online.

JUST EAT: Establishing the Takeaway Economy

Brands2Life worked with JUST EAT to make sure the UK takeaway industry was recognised for the vital contribution it makes to the UK economy – creating jobs, driving growth and supporting local businesses.

Commissioning research by economists at CEBR, the Takeaway Economy Report established the industry’s economic impact in the UK. We drafted an accompanying report, created takeaway restaurant case studies and advised on compelling visual content. We generated more than 80 pieces of coverage in the UK media across broadcast, national and lifestyle media including the Evening Standard, Daily Mirror, Metro, Daily Star, Time Out and an interview with the UK MD on BBC One Breakfast.

In addition to our core message, the campaign helped us deliver a key message about the huge variety of cuisines now available at takeaway restaurants across the length and breadth of the country.

EMC: Evangelising EMC’s Emerging Technology

EMC, famous for its storage technology, wanted a bigger profile for its emerging technologies division in EMEA.

We worked with four executives in to write LinkedIn posts that fit customer painpoints, referenced customer experiences, and amplified them through EMC’s sales, marketing and engineering teams to drive customer intimacy and engagement. Collectively we have had 10,000 views and 850 social engagements in under 6 months.

The campaign culminated in a CrowdChat on Big Data Exploration; a live illustrator joined EMC and four social influencers to discuss key themes, promoted via social ads, driving dozens of engagements and a potential reach of over 1 million.

Brands2Life nominated for two awards at CIM’s Marketing Excellence Awards

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