To highlight Gatwick’s increasing long-haul offering, and tapping into the insight that long haul flights can be very uncomfortable, we created the concept of ‘Floga’, a pre-flight yoga routine designed to target the problem areas that be affected by sitting through long haul flights.
We teamed up with Instagram yogi, Shona Vertue, who has over 27,000 followers on Instagram, to design a bespoke ‘Floga’ routine for the airport. The routine was then made available to all passengers in a dedicated space in the South Terminal.
To launch the routine to the media, we held an exclusive masterclass, and invited key bloggers and media along to be taught by Shona first hand. With a stellar list of attendees we secured a full page in the Evening Standard and further hits in The Independent, The Sun, The Metro, Mirror.co.uk and on Telegraph.co.uk.
To celebrate selling its 1 millionth fitness voucher and highlight its Local Stars campaign, Groupon teamed up with celebrity personal trainer and nutritionist Chloe Madeley to create an exclusive 20 minute ‘Strong not Skinny’ workout, available to download from its website for free.
Working with Chloe to develop the fitness routine, we hooked the workout to a growing social media fitness trend, to be ‘strong not skinny’. A hashtag that has had over 1.6 million global mentions on Instagram in the last 12 months, this further relevance to our story.
We set up a media masterclass, securing attendees from The Sun, Daily Star, Snap.PA and Heat, giving an exclusive taste of the workout ahead of the launch. Following this we placed interviews with Chloe in national, lifestyle and broadcast media, including hits with Mail Online, The Sun, Heat, Closer and Sky Sunrise to name a few, and selling over 38,000 deals on the Groupon website.
Global law firm White & Case partners with Queen Mary University London to research and write a report into International Arbitration – an increasingly popular choice of resolution for international disputes.
Brands2Life was appointed to deliver an integrated campaign that combined PR and social and secure a step change in the media coverage achieved around this survey.
We developed a range of insight pieces, LinkedIn posts, and tweets to boost traffic to the International Arbitration microsite alongside PR content which secured international, national, legal and specialist sector coverage including the South China Morning Post and The Times among others.
To inspire Nikon’s amateur photographer audience with their love for travel and landscapes, we commissioned research to reveal the nation’s most photogenic landscapes. To add further gravitas and showcase Nikon’s expertise, we teamed up with UK ambassador and award-winning landscape photographer Jeremy Walker to offer his top tips and stunning imagery. Coverage included a dedicated Nikon picture gallery on Telegraph.co.uk and a feature length article on MailOnline. Coverage was also secured in specialist titles Amateur Photographer and Photo Answers. In addition, 27 pieces of regional coverage were also secured, including Manchester Evening News and Liverpool Echo.
To mark the start of Virgin Media’s £3bn ultrafast broadband rollout, which kicked off in Manchester earlier this month, we created a High Speed Selfie photo booth. To launch the High Speed Selfie photo booth to the media, we teamed up with Stockport born pop star and actress Sarah Harding for a photo shoot, making her the first person to trial the High Speed Selfie. Eye catching images of Sarah’s Selfie were released to the media, securing coverage in the Daily Star, Daily Mirror, Mail Online and a front page in the Manchester Evening News, amongst others. Following this, the booth, which gave visitors the opportunity to be photographed whilst feeling the force of a 270mph wind machine, was transported to Manchester’s iconic Piccadilly Gardens. Open to the public for two days, the booth saw 300 visitors, creating 300 High Speed Selfies, giving Manchester a taste of Virgin Media’s high speed broadband.
The High Speed Selfie booth was built and manned by #Hashtag, photographic experience creators.
VMware’s EMEA flagship event, VMworld Europe, was bigger and better than ever before this year. With a record number of attendees and over 150 journalists and analysts attending from across Europe, Brands2Life helped deliver a seamless two-day press and analyst program, with seven breakout sessions and 250+ interviews with VMware spokespeople.
Organising an event of this magnitude takes work, with over four months of finalising press and analyst material, spokespeople messaging, logistics, and interview scheduling. The EMEA, UK and social media Brands2Life teams travelled to Barcelona and helped demonstrate VMware’s role in helping organisations transform people and processes for the digital economy.
As the world moves increasingly towards robotics and automation, Brands2Life launched Arup’s latest in a series of future gazing reports; this time focused on the future of the factory.
The key was quality not quantity of coverage – top tier national media were essential to maximise the launch of the report – which is why we secured four articles in the Financial Times around the report, both online and in print.
This also sparked a flurry of trade media interest across trade titles which included links for the report back to Arup.com.