Financial Services & Fintech

Navigating new opportunities in the age of Fintech

Considered comms strategies that drive progress

We help translate the technical, put complexity into context, and find creative ways to articulate the missions of fintech and financial services companies determined to drive positive change.

 

If you’re looking to influence buyer behaviour, shape policy and regulation, or engage with business and investor audiences to drive meaningful change in the world of finance, we’re ready to stand by your side as a trusted partner.

Areas of expertise
  • Fintech
  • Payments
  • Financial Services
  • Funding Rounds
  • Digital assets/ Blockchain
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What We Do

  • FS & fintech storytelling
  • Disruptive campaigns
  • Funding round announcements
  • Messaging strategy and planning
  • Crisis communications

FS & fintech storytelling

More than ever before, Fintechs and FS firms around the world have shifted their focus from explosive growth to building enduring companies.

We have a rich history of helping our clients do just that through communications strategies that are as ambitious as our clients needs – whether that’s launching European companies into the UK, UK brands growing into the US, and US brands expanding into the UK and Europe.

Our experience is in building the communications programmes that deliver business impact for fast-growth fintechs and ambitious financial services companies, helping them become category leaders by telling their stories wherever their customers may be.

Disruptive campaigns

From alternative lending to blockchain, open banking and beyond, the financial services industry is no stranger to disruption.

But with so much noise, how do you create campaigns that stand out?

We’ve worked with many brands large and small, from Adyen, Barclays and Ripple to Soldo, Luno and TransferGo to create impactful campaigns true to their brand.

Funding round announcements

The industry has enjoyed a long spell of record funding levels and rising valuations — but it’s of course not immune to market turbulence, as we have seen over the last few months.

While ‘move slow and build things’ isn’t catchy or cool, the sentiment of communicating stable, conscientious growth and real-world solutions goes a long way to instilling trust in a brand.

From Seed round to IPO listing, we work with clients that want to get in front of the investor audience that matter to them.

Messaging strategy and planning

Our clients turn to Brands2Life to help elevate their brand and develop a messaging platform that it is fit-for-purpose, educates the market and advocates for action in their sector.

With a dedicated planning and insights team we uncover the data points that help clients understand where and how their target audiences are engaging – so we can devise a communications strategy that gets them front of the people that matter, at the right time and at the right place – to ensure they are front of mind in the decision-making process.

Crisis communications

While the watchword for fintechs in the last few years has been ‘growth’, there’s a new mantra in town: ‘trust’.

Sustaining trust requires constant, careful handling. Fintechs and FS firms alike are seeking to reassure consumers, respond to their concerns, and earn their trust beyond the volatile period.

Successful media relations is not only measured by achieving coverage but also, occasionally, keeping stories out of the press. At Brands2Life we are adept at issues and crisis management and offer an agile approach that can be dialled up or down in response to our client needs.

From risk mapping and scenario planning through to crisis response and stakeholder management, we work closely with clients to protect their reputations when the stakes are high.

We have an experienced team of corporate, crisis, digital and brand practitioners who combine to devise multi-channel solutions to monitor risk exposure, mitigate impacts and develop content and assets to restore confidence among key audiences.