Balancing creativity and authenticity in the Gen AI era

In little more than 12 months, Generative AI has taken the world by storm. Everyone now has the ability to generate content, make sense of data, augment their own skills and become immediately more creative, at the touch of a button (or at least at the writing for a decent prompt).

How do leaders set themselves and their organisations up to succeed in a world where every brand has the tools to compete for attention?

Our new comprehensive guide explores how Gen AI is already transforming the field of communications, and offers actionable advice from marketing and communications leaders on how to capitalise on the innovations reshaping our industry.


  • The core foundations for comms success with Gen AI
  • Where it can – and where it can’t – bolster creativity
  • Strategies for maintaining trust and authenticity
  • Tips for unlocking data-driven storytelling

Read our guide and start evolving your communications strategy today:

We would love to chat about how you can level up your communications programme with Gen AI, starting today.

Get in touch:

[email protected]

+44 (0)20 7592 1200