In world where AI risks increasingly blandness, our approach blends data-driven insights with human emotion, to create stories that challenge assumptions, spark curiosity, and demand attention. Whether it’s reframing a brand’s role in a shifting landscape or creating unexpected angles that capture media interest, we craft and place stories that are bold, relevant, and impossible to ignore.

We make sure clients don’t just react to the news – we make them part of it. We track breaking news like hawks to spot and create opportunities to insert our clients into the  into the stories shaping the day. From big cultural moments to breaking cyber threats, our bulletproof, agile newsjacking processes mean we move at lightening pace – working our journalists contacts hard, arming spokespeople with bold talking points, responding with creativity to land the coverage that shows we’re ahead of the game.

Too much thought leadership feature neither thought nor leadership. It’s bland, it’s same-y and it’s not having the influence and impact it should.

Our approach – a central part of our LIFE methodology – is built on deep sector expertise, data-driven insights, and a relentless focus on impact. We work closely with our clients’ spokespeople to unearth the ideas and perspectives that set them apart, shaping narratives that spark debate, shift perceptions, and drive action. Whether creating research-led content, or building executive profiles across owned and social channels, our expert team – experts in tech, storytelling and content – ensure our clients’ voices drive the conversation, not add to the noise.

Creating a compelling narrative is important; landing it is vital. Our tailored media training sessions equip spokespeople with the skills and confidence to deliver compelling, media-ready messages that cut through. Led by experienced journalists – including our Senior Media Consultant, Rory Cellan-Jones – and our team of senior communications specialists, our training is grounded in real-world scenarios, ensuring clients are prepared for any media engagement, however tough.

Driving momentum in a strong press office is important – but we don’t just deliver, we deliver with impact. We set clear deliverables from the start of working with clients and that includes reaching the right audiences, through the right media.

From planning ahead with drumbeat and proactive storytelling through to being ready to respond to the news agenda.

Everything we do makes a difference, and that starts with hardworking news generation.