London, 13 September 2023 – Brands2Life has deepened its corporate affairs and sustainability expertise with the appointment of Carolyn Irwin as Managing Director of its Corporate & Purpose practice.
Carolyn joins from BCW, where she was the UK lead for corporate reputation and responsible business. During her time with the agency, she established its global sustainability proposition, driving considerable growth for ESG, purpose and sustainability advisory services.
She joins Brands2Life with over fifteen years’ corporate reputation experience, advising global brands including AstraZeneca, Bank of America, Estee Lauder Companies, HSBC, Huawei, Sky and Swissport. She specialises in purpose-driven campaigns, multi-stakeholder engagement, issues management and c-suite advisory.
Carolyn will join the Brands2Life board and will be responsible for driving continued growth for the ambitious Corporate & Purpose team. She will also enhance the agency’s existing Purpose proposition, applying her expertise to help clients tackle the increasingly complex landscape of sustainability communications.
Sarah Scales, Co-Founder, Brands2Life said; “Carolyn is an accomplished corporate communications practitioner with a phenomenal track record of leading highly impactful campaigns. The breadth of her experience across multiple sectors and markets will be invaluable to clients navigating an increasingly complex reputational landscape.
“The Corporate & Purpose team has seen outstanding growth this year. Carolyn’s appointment will help us continue that momentum, strengthening Brands2Life’s reputation for first-class, purpose-driven corporate counsel for the brands transforming our world.”
Carolyn added, “I’m excited to be joining the leadership team of Brands2Life. Its reputation for excellence, commitment to values and hunger to push the boundaries of our industry make it a truly formidable agency.
“Today, the brands that successfully lead conversations, overcome challenges and engender stakeholder trust are those that embed purpose at the heart of their business strategies. I can’t wait to work with clients to help navigate this challenge and partner with a team of talented colleagues to forge an industry-leading approach towards building corporate confidence and reputational resilience.”