Cognizant is one of the world’s largest technology businesses, with 300,000+ employees across the globe. As Cognizant’s customers figure out how to continually transform their businesses, Cognizant wanted our support in changing its perception as the best partner to help them. Our brief centred on Cognizant being seen as a true leader in digital transformation
Our work has focused on creating opportunities for its digital thought leaders with the national and business media.
From using Cognizant-owned insights to predict the Oscar winners in the BBC to commenting on the future of theme parks in the FT, we’ve brought positive stories about transformative IT services into the mainstream. We’ve raised the profile of its senior executives, through CEO briefings with The Times and Financial Times, as well as comment and interview opportunities on worldwide digital issues with the likes of BBC, The Telegraph and Forbes.
As the central content hub for Cognizant across its global growth markets, our content is disseminated and used across countries, while our executive profile raising extends to ownership of the LinkedIn profiles and content creation for leaders such as the MD of UK&I.
Cognizant consistently punches well above its weight for share of voice vs the better known IT giants, based on our foundation of 15+ pieces of high-quality coverage every single month, even with few corporate announcements. Cognizant is a regular commentator in the national media on digital issues, with the FT, Telegraph, Forbes, The Times and City AM.