Adyen: Making a name in the UK

CHALLENGE 

Adyen is one of the world’s fastest growing tech companies. It helps leading global brands simplify payments and improve customer experiences. But its technology is rarely seen, nor experienced by consumers, making Adyen a silent partner in its clients’ success. We help Adyen grow its brand in the UK, supporting sales and marketing activities.

APPROACH 

We have an integrated strategy across earned, paid and owned media – developing thought leadership and targeted digital marketing campaigns, along side a comprehensive proactive press office. Our digital marketing campaigns help target the right audience and generate leads for Adyen’s expert sales teams. While our thought leadership campaigns have helped businesses understand the importance of reaching Chinese consumers, why customer experience matters and what consumers want from retailers and businesses following the pandemic.

IMPACT 

Through our campaigns and press office, we secure hundreds of pieces of coverage each year, including in-depth pieces in national publications in The Times, The FT, The Telegraph, Business Reporter, BBC Online and New Statesman, as well as key retail and payment trade publications. While our creative and digital campaigns drive awareness and qualified new business leads.

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