Through the pandemic, travel brands have suffered with the lack of people travelling around the world.
Hostelworld wanted to remind Brits that as the world opens up, they offer affordable accommodation, at their fingertips, in incredible locations, anywhere.
As a nation we’ve started to get used to the WFH life; but just because the pandemic is coming to an end, it shouldn’t mean we now need to be chained to our office desks.
And that’s something we recognised. Working with Hostelworld, we campaigned for change, encouraging Brits and employers to not just continue to WFH, but WFA – Work From Anywhere. Research revealed that the overwhelming majority want our employers to enable us to WFA, alongside the positive consequences of doing so – increases motivation and creativity.
We didn’t stop there, we campaigned for WFA to be added to the dictionary, as well as revealing some of the hostels within three hours of GMT that would offer sunnier climes to satisfy our wanderlust.
We secured 25 pieces of coverage, including a front-page print lead on the Evening Standard, Stylist, Refinery29, Metro and Independent – all titles consumed by Hostelworld’s core audiences.