Sectors
Capabilities
Specialisms
They weren’t professional athletes. They were colleagues with a shared mission: to support the UN Refugee Agency (UNHCR) and World Wildlife Foundation (WWF) by rowing 3,000 miles across the Atlantic.
Known as the WaveBreakers, they trained around full-time jobs to take on the Talisker Whisky Atlantic Challenge: one of the world’s most gruelling endurance races. But with a saturated social media landscape to navigate, they needed a way to cut through.
They had the ambition – we helped them capture it, connect with audiences, inspire real impact (invaluable donations) and become a movement people wanted to support.
The WaveBreakers had an incredible story, but no time to tell it. So while our team couldn’t join then on board (literally), we became their creative crew on land. Our goal: build a low-effort, high-impact content strategy that matched their momentum and made their mission resonate.
Already trusted for our work on Vodafone’s social programme, we became the team’s creative partner, guiding their tone, shaping their storytelling and identifying the moments that mattered most. From training footage to raw real-time race updates. Including the dramatic moment they capsized mid-Atlantic… and still went on to break the world record for the fastest female trio to row the ocean!
By making content creation feel achievable, we helped ensured their journey not only inspired thousands, but also stood out in the crowded social space.
See all