Sectors
Capabilities
Specialisms
Today’s GEO programmes must focus on an integrated approach to campaigns across owned content, earned, community engagement, and ongoing measurement and insight, to ensure your brand remains visible, authoritative, and discoverable.
Creating a clear and authoritative narrative on the topics you want to own, which stand out against competitors while ensuring a consistent story is told across all channels for AI search.
Audit of existing content. Building a fresh content strategy which engages your audiences while optimising for GEO including blogs, press releases and web page copy. A regular cadence of clear, concise and credible content which aligns to audience personas, narrative and messaging.
Building strong topical authority, consistently securing coverage around core topics you want to own in AI search results. We combine truly compelling, shareable stories that will land in the media that influence LLMs, and a forensic approach to media relations – developing bespoke stories that come to life across national, broadcast, trade and industry media.
Identifying the right influencers and online communities cited by LLMs that your brand can credibly engage with, including Reddit, LinkedIn, YouTube and Quora. Combining social and earned expertise to build high quality, informative content and collaboration with influencers and active users.
Ongoing review, planning, and guidance on your GEO programme, aligned with changing AI search behaviours. This includes focused reviews, continuous competitor content and keyword tracking, clear optimisation recommendations, and campaign development to ensure your brand remains visible, authoritative, and discoverable across AI search platforms.
Structuring and formatting web content to improve machine readability, helping LLMs and retrieval systems accurately interpret and extract information. This includes HTML and URL reviews, schema markup, clear page hierarchy, and strong performance and technical hygiene.
Generative engine optimisation (GEO) is the process of optimising your content to boost its visibility in AI-driven search engines, rather than just traditional organic search engines, such as ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
AI Search uses AI to find, analyse and summarise information, and generate answers in response to a search query. It’s powered by large language models that “read” the web to provide context-rich, human-like responses.
SEO (Search Engine Optimisation) is the process of increasing website or content visibility in in traditional search engines such as Google or Bing.
SEO and GEO are not separate disciplines – GEO is simply an evolution of SEO. Together they ensure your brand is consistently discoverable, quotable and trusted wherever audiences are searching.
Marketers need to take an integrated approach, focusing on reputable and industry-specific earned media, as well as content optimisation, community engagement on sites such as Reddit, Wikipedia, and Quora, and technical on-page optimisation to ensure their brand remains visible, authoritative, and discoverable.
AI frequently references well-structured owned media from brands, such as blogs, white papers, press releases, and company websites (including FAQs), so optimising this content for AI search is important. This includes:
Track KPIs such as:
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