Sectors
Capabilities
Specialisms
Vodafone needed a real boost in junior applicants for its software engineering roles and graduate programme. But there was a problem: young tech talent didn’t see Vodafone as a destination employer.
It was time to change that. Vodafone brought us in to help shift perceptions for a digitally native audience who want to see authentic purpose, people, and proof – not polished pitches.
We focused our efforts on the place where Gen Z spends most of its time: TikTok. And, to shed light on life at Vodafone, we put influencer marketing front and centre. Why? Research confirmed that authentic creators could drive more influence than brand-led content.
Up stepped Tasha Abigail. The perfect voice to tell Vodafone’s story. Identified for her strong following and credibility in tech, her content could reframe Vodafone – inside and out.
Our team created a three-wave content strategy (all of which was shot at the telecoms giant’s London office). Everything from ‘day-in-the-life’ vlogs to interviews with real engineers helped pull the curtain back on life at Vodafone. And with a feed already full of tech lifestyle content, Tasha’s voice made the content feel natural rather than promotional.
See all