Support the launch of Vodafone’s new diversity initiative, #ChangeTheFace, via digital channels and encourage individuals from across the industry to get involved.
The #ChangeTheFace campaign aims to address the technology industry’s diversity problem. The idea is to build a community of like-minded companies and individuals from across the tech sector, who can drive positive change within their organisations and beyond. Brands2Life helped to make this happen by designing, building and launching a dedicated campaign website – www.change-the-face.com – in just three weeks. Here, anyone could sign up to the campaign and make a personal pledge on how they will make a difference.
In addition to building the campaign site, we supported the London launch event for the campaign. For this, using our influencer methodology PUNCH, we identified influential technology and diversity experts and invited them to attend. We also developed and ran a social media campaign across Vodafone Group channels, highlighting the diversity problems within the industry and driving traffic back to the site.
Within a month of the launch event, we had achieved the following results:
– Over 300 sign-ups and pledges via www.change-the-face.com, including individuals from the likes of Accenture, Amazon, Ericsson, Facebook, GSMA, IBM, Nissan, Nokia, Orange, and Verizon
– Influential attendees at the launch event, including individuals from IBM, Oracle, Sony, YouTube and Google
– 684 social media posts using #ChangeTheFace, with an estimated 94m impressions