AI in Communications

AI Hub

Welcome to our AI Hub

We all know how important Gen AI is – and will be – to marketing and communications.

And while marketing and communications leaders know they need to get ahead with AI, they frequently don’t have the time or resources to apply AI effectively. This means they are often stuck in an experimentation phase that fails to deliver transformative value.

 

That’s why we’ve launched our AI Hub, offering strategy and innovation for AI within the communications industry. It is focussed on helping clients – and our own teams – quickly harness the power of AI to deliver more impactful and creative campaigns while retaining quality and integrity.

 

Through market-leading innovation, clear strategic direction and crucial practical support, we are helping the brands transforming our world unleash AI’s potential to transform their comms and marketing operations and speed up AI deployments. Our new service ensures our teams are pushing the boundaries with AI to deliver even better work, more efficiently.

Areas of expertise
  • AI training
  • AI policy and guardianship
  • AI strategy including workshops and sprints
  • AI feasibility studies and business case development (inc. financial modelling)
  • AI innovation and service development
  • AI-powered process optimisation
  • AI product assessment
  • Generative Engine Optimisation (GEO)
  • AI video and audio
Find out more

What We Do

AI training

Hands-on AI training across multiple tools, to help comms teams use AI effectively across workflows.  

From boosting productivity and content creation to advanced tasks like data analysis, strategic planning, and media editing. 

AI strategy

Helping communication and marketing teams unlock AI’s potential with tailored strategies. Our Generative AI Strategy Framework defines operating models, selects tools and services, sets policies, and delivers a clear plan for transformative AI use.

AI supported visuals, audio and post production

High-quality images and videos built using AI tools, tailored to your needs. This includes our in-house teams using cutting edge technology to experiment with different styles and approaches, and ensuring each outcome aligns perfectly with brand and creative direction. We work across a wide range of formats – from still images to animation and live-action video. 

Generative Engine Optimisation (GEO)

We ensure your brand remains visible, authoritative and discoverable as audiences move from Google through to LLMS. 

This includes owned content optimisation, earned media strategy, community engagement, on-page technical optimisation, and ongoing measurement and insight.