Sectors
Capabilities
Specialisms
Vodafone Group tasked Brands2Life with helping to showcase its Societal Resilience campaign, focusing on how Vodafone helped to keep people connected during lockdown, and its transformational impact on an increasingly digitalised world.
Through this promotion, Vodafone Group wanted to raise awareness of its activity specifically among policymakers and the politically engaged in Brussels.
Brands2Life developed a set of highly targeted audiences to target in paid promotion on LinkedIn and Twitter, with adverts optimised for driving clicks through to Vodafone Group’s dedicated Societal Resilience hub, as well as individual blog pieces hosted there.
By ensuring effective use of targeting options such as job titles, keywords, and interests across the two channels, the budget was spent very efficiently, achieving strong results.
The campaign delivered over 1 million impressions, well above the expected 470,000, reaching a niche audience of policymakers in Brussels and generating nearly 12,000 engagements with the content.
See all