The old saying, “dress for the job you want” applies here. Prior to going public, it is important for a business to implement public company best practices and build a regular cadence of news.

We help organisations rehearse for this new chapter by mimicking a public company’s communications rhythm, which includes quarterly momentum press releases and a robust speaking program to share successes. We pull through and communicate key market indicators including total addressable market (TAM), relevant financial KPIs, key customer or partner wins, and path to profitability, among others.

Case studies are a critical element of the S-1 and investor road show because customers are a company’s best advocates. Leveraging customer stories effectively builds credibility and shows the depth of expertise. When a customer is willing to talk, it can also be a magnet for impressive, top tier media relationship building and coverage.

We communicate customer loyalty and the product and/or service business impact through the placement of case studies in earned and paid media, owned social channels and speaking panels.

To get ready for the bright lights and additional attention that are cast on a company getting ready to go public, CEO’s need to be well-versed in articulating category leadership, clear differentiators and a vision for the business’ continued growth.

We build strong CEO visibility through an executive platform that demonstrates a bold vision and unique point of view, communicated consistently through earned media placements, speaking slots and personal social media channels.

Analyst validation matters. Reputable industry analyst houses are key to defining the total addressable market (TAM) that the investment community holds paramount and build into their financial models related to valuation.

We work with analysts in a multitude of capacities, and for IPO readiness specifically, develop third-party research that outlines growth opportunities. The objective insights offered in this approach build investor confidence.

Transparent, effective ESG policies are a standard that companies of all shapes and sizes should strive for. ESG procedures showcase a commitment to responsible business practices. ESG reporting is widely scrutinised by investors and the media, so authenticity in all communications and evidence to support any claims is essential.

We instill confidence in a business on the road to IPO among investors, governments, industry peers and employees, by regularly and proactively addressing corporate ESG policies where appropriate.