TransferGo: Championing the cause for Fintech

CHALLENGE

TransferGo is a Fintech with a difference. At its core, it’s a global remittances provider, helping migrant workers, based in the UK and across Europe to send money easily and affordably to family and friends back home. Despite its considerable growth over a short period of time, it had gained limited traction outside of the Fintech trade media, and turned to Brands2Life to demonstrate to customers and investors alike that it is a trusted, fast-growing, innovative UK Fintech.

APPROACH

From an initial scoping session, Brands2Life identified the key topics / issues that TransferGo could really champion in UK media. Through a range of tactics, from thought-leadership opinion articles, rapid-response, relationship building interviews, and news commentary, Brands2Life has helped turn TransferGo’s media profile into a go-to authority on cross-border payments and migrant issues. Brands2Life also acts as European hub for developing content – ensuring there’s a consistent narrative across all earned media coverage.

IMPACT

In little over a year, Brands2Life has secured a number of business / national media opportunities, including City AM, London Evening Standard, Sifted, The Sunday Times, Reuters and Tech Crunch. As well as blanket trade coverage, Brands2Life has developed a media strategy to ensure its technology and developer story plays out in earned media – with coverage in CIO, Computer Weekly & Information Age.

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