Ocado Technology: Tech Innovator

Establishing it as the UK leader in AI and robotics.



Ocado is a true UK retail success story, but its future is as a tech innovator. Ocado Technology hired Brands2Life to deliver an earned media strategy that would position Ocado Technology as the home for the best tech talent and showcase how it’s going beyond taking retailers online.


We worked closely with the CTO and technology communications team to craft a narrative for Ocado Technology that highlights its innovation – from digital twins, reducing food waste to Code for Life and how to equip the next generation for a tech-driven world – and defined the outlets and influencers to engage with that focus on technology and innovation, AI and robotics and sustainability.


Our earned media relations strategy got Ocado Technology in front of – and secured impressive coverage with – the likes of BBC Today, Bloomberg, Channel 4, Computerworld UK, MIT Tech Review, Reuters TV, Sky News, Sifted.eu (the FT-backed community), The Financial Times and ZDNet. Ocado is increasingly referred to as a technology company, and Ocado Technology as the innovation hub and disruptor central to making technological breakthroughs.