As Onfido, recognised by the UK’s #1 Fintech by The Fintech 50, approached its 2020 funding round, it wanted to partner with a UK agency with outstanding media relations to raise awareness of the potential of digital ID verification to cement its positioning as a leading global provider and champion its leadership of ‘real identity’.
Brands2Life forensically mapped media targets focused on technology investment, AI and security. The team proactively pitched and secured over 90 pieces of coverage, 38 of which were in national and business media titles, and interviews with the likes of Business Insider, the WSJ Europe and the Financial Times in just the first two months. As a result of this immediate success, Onfido extended Brands2Life’s brief for a high-impact media relations programme. The team continually identifies the media topics where Onfido can share its perspective on the role of ID authentication in the discussion. From COVID passports and fraud crime gangs to misinformation on social media and AI bias, Brands2Life has secured opportunities with national and top tier technology titles that help elevate brand awareness and understanding of the wide-reaching benefits of digital identity verification.
Brands2Life has sustained the pipeline of high-impact coverage throughout 2021. Onfido was featured in more than 200 UK online and print articles, including 22 national and business publications. And relationships with key media were bolstered with 12 interviews, including a media tour for new CEO Mike Tuchen with Bloomberg, Yahoo! Finance, Business Insider and City AM.