Powering the national energy transition

Challenge

In the race to net zero, conversations about energy are becoming increasingly prevalent in boardrooms.

When global power management company, Eaton, came to Brands2Life, it was well known amongst energy contractors working for companies with commercial buildings. However, infrequent coverage in niche trade media meant its awareness among the C-suite was low. It was looking for an agency that could make it relevant to national energy conversations and secure its commentary in tier-one media.

Aproach

Eaton has the ability to help businesses take control of their power, but we needed to find the 'white space' to occupy in a media landscape of noisy competitors.

We started with insights to understand the key audience we wanted to reach, the issues that matter to them, and the key drivers in their purchase decision-making.

Positioning Eaton as the cornerstone of the energy transition and sharing advice on what needs to be done to support businesses on the path to net zero while fulfilling their commercial needs was that white space. This position formed our media facing messaging that would drive all press office activity.

Impact

Just six months into a new Labour Government and of working together, we have seized the political agenda and appetite to make the UK a 'clean energy superpower’, offering bold solutions and contrarian views.
This has led to a series of media opportunities in national business and top-tier trades such as the FT, Wall Street Journal, Forbes, BBC, and edie. At the same time, we’ve aimed to reach consumers, demonstrating the surprising impacts of energy storage from powering Christmas lights to internationally renowned stadiums.
In just six months we’ve smashed our coverage KPIs for the year and significantly grown brand visibility for Eaton at the heart of the energy transition.

Eaton

Energy & Built Environment

Powering the national energy transition

Challenge

Aproach

Impact

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