LinkedIn: Get Closer

An integrated strategy to build brand awareness.


LinkedIn appointed Brands2Life to handle the global brand awareness brief for its customer lead generation solution – Sales Navigator – following a three-way competitive pitch. Our remit is to increase unaided brand awareness for LinkedIn Sales Navigator amongst sales professionals across the US and EMEA


Our integrated strategy focuses on communicating the unique proposition of Sales Navigator – that the product gets you close to all the right buyers, at the right time. The account spans creative, video, media planning, strategy and buying including out-of-home, social media and internal communications.

“We’re delighted to have chosen Brands2Life as our agency of record for LinkedIn Sales Navigator. Having worked with LinkedIn for many years, the team at Brands2Life really understand our brand and where we sit in the marketplace. We were very impressed with their creative response, which showed a true understanding of the product’s benefit, supported by a solid multi-channel strategy recommendation.”

Keith Browning, Senior Manager, Global Brand, LinkedIn Sales & Marketing Solutions


The first year of media for Get Closer saw strong results across display, social and video. The campaign exceeded industry benchmarks in almost every category – from clicks and engagement to video completion rate. Flights 1, 2 and 3 of the campaign, which focused on raising awareness of Sales Navigator, drove significant reach and helped shift brand awareness by over 10%.