CONTACT US
Sectors
Capabilities
Specialisms
See all

Arup

Energy & Built Environment

Showcasing Arup’s innovative solutions for the built environment

100+
coverage hits in 2024
30
pieces of content drafted

Challenge

Buildings London is a subdivision of Arup dedicated to transforming cities around the globe with cutting-edge architectural and engineering innovation, harnessing the built environment to address social ills. We are tasked with supercharging its coverage to demonstrate the firm’s wide range of specialisms and world class expertise.

Approach

Informed by a decade-long relationship with Arup as an organisation, we work closely with the firm’s expert spokespeople to shape corporate messaging around a variety of high-profile projects. We also tap into real-world issues impacting the built environment, crafting a narrative in response. Developing press releases, by-lined articles and managing media briefings, we effectively communicate Arup’s impressive balance of expert commercial sensibility and social responsibility, telling the unique story behind each respective project.

Impact

  • Leveraging our close relationships with journalists across top-tier trades and nationals, we have achieved over 100 pieces of dedicated Arup coverage in the last year alone.
  • Highly targeted trade pieces across the architecture, construction and engineering press has effectively showcased the calibre of Arup’s work to its key demographic.
  • This has resulted in significant new business opportunities, while continuing to raise awareness of Arup’s proficiency in energy, transport, property, science and industry.

Related Projects

Vodafone: #ChangeTheFace
Supporting the launch of Vodafone’s new diversity initiative.
White & Case: Profiling experts
Strengthening reputation through thought leadership.
Autodesk: Digitalising the path to sustainability
Strengthening reputation amongst senior decision makers.
Tetra Pak: "Following the Sun"
Developing a social strategy to build a global community.