Autodesk wanted to strengthen its reputation as a sustainability thought leader by driving awareness amongst senior decision makers.
It had launched a major study to understand, measure, compare, and present the sustainability maturity levels of AEC and manufacturing companies across Northern Europe, as well as the steps they are taking to become more sustainable. Our task, as part of our ongoing comms work, was to develop a campaign to get the insights in front of key sustainability experts within enterprises.
Brands2Life supported the research launch with an integrated campaign that focused on digitalising the path to sustainability. The activity was comprised of a media activation, paid social promotion, owned blog content and a LinkedIn Live with Autodesk’s VP of Sustainability and customers from Sweco & ArcelorMittal. The LinkedIn event narrative was developed by Brands2Life, as were the pre and post-LinkedIn Live paid social programmes.
The pre-LinkedIn Live paid social results were well above industry benchmarks, with a 0.5% CTR (vs. 0.35%) and achieved over 1,000 interactions from target audiences during the LinkedIn Live broadcast which was shared via Autodesk’s main corporate company page on the platform.