White and Case: Profiling experts

Strengthening reputation through thought leadership.


We were brought on board to position White & Case as the leading competition and dispute solution experts throughout EMEA. A key part of this was to highlight the pedigree and legal acumen of the partners, as well as the firm’s international law capabilities.


In order to demonstrate the practice’s international spectrum of work, diverse geographic range of clients and cross-border expertise, we have developed a comprehensive thought leadership programme. This serves as a key tool to showcase the knowledge of White & Case’s partners on a wealth of issues. To ascertain the most newsworthy themes, we hold regular one-to-one planning sessions with each partner, gleaning insight into their specific areas of interest as well as key regulatory updates across industries. This has led to the placement of  opinion articles on topics ranging from cybersecurity to renewable energy.

This is underpinned by a dedicated briefing programme, securing top tier media interviews for White & Case’s partners, covering everything from sports law to technology disputes. Where appropriate, we execute rapid response news generation on issues such as bribery and corruption, white collar crime and dawn raids.

We also support on regular campaigns, including White & Case’s annual International Arbitration Survey, releasing the key findings to media and arranging media interviews for the relevant partners to discuss the main takeaways.


Last year alone, we secured 72 pieces of coverage across national and trade publications, reinforcing White & Case’s proposition as the go-to firm for EMEA dispute and competition lawyers amongst key journalists. This included dedicated articles on the International Arbitration Survey in the likes of the Financial Times and The Times. Meanwhile, we placed 40 articles, against a target of 12, in vertical media including financial services, environmental and technology. Introductory media briefings have also taken place with titles including Bloomberg, The Economist and The Guardian.