Arup: Buildings London

Balancing commercial and social responsibilities.

Challenge

Buildings London is a subdivision of global design and engineering firm Arup, dedicated to cutting-edge architectural and engineering innovation, and harnessing the built environment to address societal challenges. We are tasked with regularly profiling its many projects in the media to demonstrate the firm’s wide range of specialisms, digital innovation, sustainability credentials and world class expertise across commercial, heritage, sport, education, hospitality spaces and more.

Approach

Informed by a decade-long relationship with Arup as an organisation, we work closely with expert spokespeople to shape corporate messaging around a variety of high-profile projects. Developing press releases, by-lined articles and managing media briefings, we effectively communicate Arup’s impressive balance of expert commercial sensibility and social responsibility. We tell the unique story behind each respective project, explaining how boundaries are pushed to deliver on sustainability, community spirit, social justice and ROI.

Impact

Over the years, we have fostered close relationships with key journalists writing for top-tier architecture, construction and engineering press. In doing so, we have secured regular media exposure and effectively showcased the calibre of Arup’s work before its key target audiences. Recent examples of successfully profiled projects include Brentford FC’s new stadium and Space Explorer, Arup’s digital platform for planning office space around social distancing requirements.