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Autodesk wanted to shift perception from being a software provider to a brand that fuels creative impact. But its audiences were fragmented across industries – from architecture and engineering to construction to design & manufacturing – and often unaware of the brand’s purpose: to empower anyone, anywhere to design and make anything.
To make Autodesk relevant beyond product, we needed to tell stories that resonated emotionally – showing how its software supports visionary creativity in real life.
We knew credibility wouldn’t come from the brand speaking alone. So we used PUNCH, our influencer intelligence tool, to identify six creators already using Autodesk tools in original ways – from architecture and design to entertainment and manufacturing.
Rather than brief them to promote the tools, we invited each to tell their own story.
Content spanned TikTok, LinkedIn and Instagram, tailored to each creator’s audience. We then amplified the work across Autodesk’s owned channels, weaving their stories into the wider brand.
Digital artist, Charlotte Taylor, built a studio experience blending interior design with future-facing software.
Architect Dami Lee, for example, created a behind-the-scenes vlog from the Autodesk Gallery in San Francisco.
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