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When VMware came to us in 2009, it was an innovative and respected but niche player. To exploit the full potential of its technology, it wanted to become the transformational partner for enterprises across the globe and a leader in cloud computing and IT infrastructure. It had to convince IT decision-makers up to the C-Suite to choose VMware to power their business.
From its early days to its acquisition by Broadcom, we’ve been the company’s trusted communications partner in EMEA throughout its journey, managing its agency network across 20+ countries and creating EMEA and global thought leadership, video and podcast content, as well as a digital, social, and influencer programme.
We work in lockstep with its comms and business unit leaders to craft standout narratives and deliver powerful stories that position VMware at the heart of technological advancements and the mega trends shaping our world. We continually develop new ways to communicate the business story, putting customer insight at the heart of its strategy and transforming customer engagement through international, digitally-led campaigns.
We empower local agency teams to deliver an outstanding comms programme and our robust and continually refined processes ensure we get the results VMware needs, measured against three core KPIs: Signature Business Articles, Customer Success Stories, and Partner Engagement.
From in-depth, award-winning campaigns like Cloud Coup d’Etat & Built for the Fast Lane to consumer-led research in Digital Frontiers, we’ve built multi-channel campaigns telling a consistent, coherent story across different platforms. Our strategies and campaigns often go global, with a framework for campaign best practices used company-wide.
VMware is now truly seen as a trusted partner, enabling enterprises to accelerate growth, deliver extraordinary customer experiences, and navigate digital transformation. Our significant role includes:
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