IPosft: Establishing a leader in the AI industry

CHALLENGE

After working with Brands2Life for a year to raise awareness of IPsoft and position it as a key player in the AI space in the UK, IPsoft wanted to instil the same best practice around the world with a global media relations programme.

APPROACH

Drawing on Brands2Life Global’s recommendations and its Network of like-minded independent agencies, IPsoft started work with Brands2Life US in San Francisco and New York, with Gootenberg in Paris, France, with En Serio in The Netherlands and with King Street PR in Stockholm, Sweden.


IMPACT

The initial four-month project has been extended with all Brands2Life Global partners to ensure a consistent stream of high-quality media coverage positioning IPsoft as an AI innovator across the core markets – UK, US, France, The Netherlands and Scandinavia. The timing has been perfect with customers being front and centre of the communications and marketing programme in all key regions, resulting in media coverage doubling in one month alone,  as well as for the launch of the new avatar for ‘Digital Employee’ Amelia – vital to humanising AI as we move towards a Hybrid Workforce.

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