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Autodesk Education was no stranger to WorldSkills. As a long-standing sponsor, its presence was well established. But Lyon 2024 was different: it was Autodesk’s first time with a physical space at the event – a major opportunity to show up with meaning, not just branding.
With a global audience of students, educators and influencers in the future skills space, the brand needed to demonstrate its value in the real world. This involved translating its technology leadership into tangible, human stories – in a crowded, fast-moving environment where attention is hard to win.
We knew that to connect, we needed to show – not tell.So, we built a responsive, on-the-ground content engine designed to capture the full richness of WorldSkills in real time across the seven-day event. From booth tours to behind-the-scenes vlogs, expert interviews to themed feature pieces, every asset was designed to engage different personas across different platforms – LinkedIn, Instagram, X and Facebook.
Rather than relying on polish, we focused on purpose. Lo-fi content delivered in-the-moment authenticity. Timely publishing created momentum. And every post reinforced Autodesk’s role in shaping the future of education, design and making. We went above delivering event coverage, instead focusing on brand storytelling with staying power.
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