Positioning Automata as a global leader in robotics and automation

Pieces of coverage
Tier 1
coverage in Fortune, Forbes and Bloomberg


Automata needed a partner to help elevate its story beyond product news, and position the company as a key global player that is growing the Life Sciences industry in the UK and US.


We run a content programme and proactive press office focused on giving Automata a voice on trending macro themes in Life Sciences with creative storytelling, news hijacking, thought leadership and customer case studies.

Whether it’s Britain’s role as a scientific superpower, how automation can make gene therapy more accessible or developing lab-based fish as alternative food sources. Our focus is to take Automata’s core offering and elevate it into compelling content for national, business and trade media.


Since working with Automata in June 2022, we have secured more than 70 pieces of coverage including a news announcement to announce their expansion into the US. This includes coverage in titles such as Fortune, Forbes and Bloomberg (x2), Pharmaphorum, Journal of mHealth, Tech Talk Daily Podcast and BioScience Today.