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How does one of the UK's most promising scale-ups become recognised as a global authority on digital identities?
With a thorough, forensic media relations programme, Onfido has become a thought leader on digital verification and trust, while solidifying its reputation as a darling of the UK tech scene – culminating in an acquisition by Entrust.
From Day 1, we set about making sure Onfido’s diverse stakeholder base, from VCs to policymakers and customers, knew this was a company addressing one of the major issues facing the online world in an innovative way. We blended creative storytelling with timely campaigns to get Onfido in front of the journalists that mattered and increase share-of-voice.
To elevate Onfido above the noise around deepfakes, we invited reporters from BBC Click, CNBC and The Telegraph into Onfido’s new Fraud Lab. Each reporter received their own personalised deepfake and got a behind-the-scenes look at how fraudsters create malicious AI and bypass security systems.
We tied the launch of the Fraud Lab to Onfido’s annual Fraud Report, which shares the latest trends and tactics shaping the identity fraud landscape. We developed and executed the media strategy, securing 30+ pieces of business coverage.
Rewind to the immediate post-pandemic years and the Immunity Passport was one of the UK’s hottest national debates: were they viable? How could you verify the results?
As a digital identity pioneer, Onfido was invited to submit a proposal to the UK Parliament’s Science and Technology Committee and so we launched a thought-leadership campaign to draw attention to its expertise and provide a mature voice in the debate.
We developed Onfido’s messaging, consulted with and prepped company leadership, and arranged a series of national media interviews with the BBC, WIRED, Business Insider and The Telegraph. We also created hard-hitting thought-leadership for Reuters and the Financial Times – securing a Q2 Share of Voice of almost 80% against its closest competitor.
As the nature of fraud has evolved, we wanted to show how Onfido’s expertise keeps companies across banking, travel, gaming, telecoms and mobility one step ahead of bad actors.
Over a 12-month period, we profiled Onfido’s Fraud Specialists with accompanying third-party research into the emotional (and financial) cost of fraud, damage to online trust, as well as the fear of malicious AI. We offered best practice advice and insights into fraud protection, landing key messaging on the importance of digital identity verification in combatting bad actors, and securing more than 30 pieces of research coverage.
We have consistently delivered a blend of national and business and tech media coverage that has championed Onfido as one of the UK’s most successful tech scale-ups and led to it becoming Oxford University’s most valuable exit ever after its recent acquisition.
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