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They wanted to drive public perception of the technology, and encourage government policies which support consumers to choose to switch to a heat pump.
This was very successful, leading to meetings across Whitehall and with key parliamentarians. We then moved to providing a full public affairs programme to promote Mitsubishi Electric’s aims, centered around their key policy asks around the decarbonisation of both commercial and residential buildings.
Given the public support, and clear need, for net zero, we quickly begun to build a coalition of support around Mitsubishi Electric’s asks. The general election in July 2024 also provided a great opportunity to educate a new class of parliamentarians on the benefits of heat pumps, and decarbonised heat more generally. But we knew to have the greatest impact, we would need to wrap Mitsubishi Electric’s views in those of a wider group.
To do this, we convened a parliamentary roundtable attended by a wide range of key stakeholders and chaired by Wera Hobhouse MP. The output of this roundtable will form the basis of the next stages of our campaign.
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