Sectors
Capabilities
Specialisms
16 million people in the UK have a disability, yet are overlooked by essential service provision.
Experian created Support Hub to tackle this inequity, a game-changing ‘tell-it-once’ portal that makes communicating access needs to essential services easier for people with disabilities – 25 % of the UK population.
We needed to help recruit service providers and raise awareness of the Hub platform to at least one million people via earned media, organic social and influencer activity so that people with access needs knew about it.
Driven by insights, Brands2Life saw the need to harness a demand among the disabled community to tell their stories – and so delivered a creative platform that would give them the opportunity to do so.
We focused on a campaign mission of: “Getting the support you need to get on with your life”.
We produced a film featuring creators with access needs, who shared their difficulty in accessing essential services. Their emphasis on the need for action launched the portal to the disabled community, as well as encouraged service providers to sign up as well.
Stories from the community and the creators in our film provided real life anecdotes to take to media and share on social platforms, while third party research also provided the headlines to drive media headlines.
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