Luminance: High Impact Comms for a Legal AI Pioneer

CHALLENGE

Luminance is a fast growth legal AI firm with a platform that can radically reduce M&A due diligence processes, and spot trends and anomalies in huge legal datasets. With growing competition in the lawtech sector and AI-washing from legacy document review firms, Brands2Life was brought on board to drive awareness of Luminance and position it as the number one artificial intelligence platform for lawyers and convey the true value of AI.

APPROACH

Taking a forensic approach to media relations, the team has driven a high impact communications programme, focusing on executive profiling, case study placement, news-jacking issues that impact the legal and judicial systems, and crafting proactive stories to establish Luminance’s voice as a leading authority on AI in the legal sector.

IMPACT

In the first seven months of the campaign, the team has achieved 14 nationals and 32 briefings, positioning Luminance as a key thought leader on AI in the legal space, and pulling through key messaging about the benefits of using AI and Luminance’s differentiators.

 

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