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ENGIE UK is a vital player in the UK’s energy transition. Yet an under-represented organisation on social media, with fragmented channels posing the biggest problem – the result of several acquisitions.
Brand messaging was split, causing diluted, inconsistent storytelling. Direct response dominated content and audience engagement was mixed.
Facing limited cut-through in a competitive, credibility-driven sector, ENGIE UK needed a unified, strategic social presence to reflect its nationwide scale and deep renewables expertise.
But it wouldn’t be easy. Generating, storing and transmitting green energy takes place in difficult filming environments, including remote locations, like windy hillsides or under a mountain, and behind closed doors.
We began with a forensic audit: mapping out current content performance, analysing the wider energy comms landscape, and conducting audience research to identify what ENGIE UK’s community wanted to see.
What stood out was video having the power to transform perception. So, we hit the road – literally. Our team captured powerful visuals from across ENGIE’s sites, showcasing the real people, projects and places behind the brand’s national impact.
Alongside production, we restructured ENGIE UK’s social estate: introducing a new channel hierarchy, sharper content pillars, and guidance to shift the focus from transactional to strategic content.
All of this was designed to elevate ENGIE UK’s reputation, inspire audiences, and reflect the organisation’s role in shaping a low-carbon future.
This interactive video lets you explore the experience from every angle. Click, drag and immerse yourself in ENGIE’s world.
ENGIE UK’s social channels are now stronger, more focused, and performing at a higher level.
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