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Rennie needed to modernise its brand and win back share from Gaviscon by shifting perceptions of efficacy and relevance. While widely recognised, Rennie risked being seen as outdated and solely linked to food-related heartburn.
Our task was to bring its new brand strategy to life through a mass awareness campaign that reinforced fast, convenient relief, while creating an emotional connection with consumers. Research revealed that heartburn isn’t just triggered by food, but also by stress, anxiety and everyday life. Yet these triggers were often overlooked.
We set out to shift the conversation beyond food and show how Rennie helps people stay present and engaged, even when heartburn strikes unexpectedly, so no one misses the moments that matter.
To demonstrate this, we partnered with dating app Thursday for a socially driven Valentine’s event that turned dating nerves (and symptoms) into shared moments of connection. Inspired by First Dates, we paired ten real singles for an evening at London’s Bleeding Heart Bistro. Viewers joined live on Instagram, voting on music, menus and conversation prompts to help the dates flow, reinforcing how Rennie helps keep interruptions at bay.
The event was captured in a hero film – shot by our film team – blending authentic chemistry, warm storytelling and Rennie’s bespoke “connection card” game. A UK-wide survey on heartburn and dating added further relevance, fuelling PR and social amplification.
By combining real-life participation with cultural insight and a relatable dating format, we reframed Rennie as a brand that helps people stay in the moment, not just during mealtimes, but whenever heartburn threatens to get in the way.
The campaign delivered measurable brand impact and cultural relevance across every channel.
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