Autodesk: Pushing the possibilities of architecture with hybrid manufacturing
Designed by a multinational consortium of universities, research institutes and industry partners, and funded by the European Horizon 2020 programme, the Large Additive Subtractive Integrated Modular Machine (LASIMM) has the capacity to revolutionise manufacturing for construction as we know it. Comprised of robotic systems capable of both large-scale additive manufacturing and advanced milling, it is one of the world’s largest hybrid machines and is paving the way for 3D printing of parts and structures for construction. As the lead software partner, Autodesk tasked us with raising awareness of the project across industry trade titles and through a paid social campaign.
We have supported Autodesk through several phases of the project, from the initial launch in 2017 through to the conclusion earlier this year. For the launch, we focused the messaging around what the project meant for the convergence of the manufacturing and construction industries, as well as innovation in robotics and hybrid manufacturing. We set up several in-depth interviews with key journalists as the project drew to a close, which resulted in a number of dedicated articles. We used striking visuals of the machine in action to increase engagement and likes for our paid Twitter adverts.
The launch was covered widely across Autodesk’s key strategic media titles, with two in-depth Q&As recently being published by The Manufacturer and TCT Magazine. The Twitter campaign resulted in 137,559 impressions, 199 clicks through to Autodesk’s website and 1,582 engagements with the adverts.