Sectors
Capabilities
Specialisms
It’s no secret: when people tell stories, they captivate and create connections.
That’s why we help brands harness the power of people to root brand stories into conversation and culture.
Creators play a huge part in that, sitting at the heart of social storytelling, but their influence extends far beyond it. So, our approach does too – combining social and earned expertise to push the boundaries of traditional creator partnerships. We don’t just do one-off campaigns, we nurture long-term collaborations with creators to ensure their audience see the genuine partnership with the brands they choose to join forces with. This means our clients see the benefits of our long-term creator relationships.
Using our proprietary methodology, PUNCH, we review everything from an influencer’s authority and relevance to their impact and authenticity. So, whether it’s reaching the masses or inspiring a B2B niche, we help brands activate authentic influencer storytelling.
When it comes to choosing the right influencer partnership, we don’t use guesswork…
We’ve developed our own proprietary influencer methodology: PUNCH. And we use it to assess every partnership to remove subjectivity from the creator selection process.
By combining AI-powered search with human analysis, we identify and benchmark ambassadors on their authority, relevance, impact and authenticity.
This means we look beyond traditional follower and engagement metrics, connecting brands with creators that share their values, their vision, and genuinely want to help them succeed.
We work in close collaboration with influencers across an array of industries in both the B2B and B2C space. Powered by our team of influencer specialists, we craft social-first stories and create branded content that authentically resonates with the audience – whether they live on LinkedIn, Instagram, TikTok or YouTube.
And we go beyond social too. From pitching creators to media, identifying event speakers and building expert advisory panels, we help brands leverage the influence and expertise of ambassadors across multiple communications programmes and channels.
Creating business impact and driving real results takes more than talent. Our creator team builds custom B2B and B2C influencer strategies based on audience, category and conversational insight. All to align influencer activation plans with brand values and business outcomes.
Whether it’s activating a social-first creative campaign or pitching ambassadors to the media, we manage the process end-to-end.
Covering personalised outreach, contracts, briefing, activation and reporting, our team keeps every stage of the process on brief and on brand.
By tracking activity throughout the campaign period, we provide total performance transparency. Plus, we keep our eye on the ball, reacting quickly if tactics need to evolve or change.
From awareness to sales, we measure impact and outcomes against target KPIs, and feed data-led recommendations back into future activations.
See all