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The sustainability landscape is complex, and we needed to demystify the interconnected challenges across four areas where Tetra Pak can play a part in driving change – food systems, circularity, climate and biodiversity. Crucially, we needed to drive understanding and engagement on how the company is leading the sustainability transformation through its actions, products and services.
Brands2Life was tasked with driving earned media coverage, as part of a fully integrated, multi-market campaign.
Our earned media and speaking engagement strategy focused on placing Tetra Pak and its subject matter experts at the heart of the most important global titles and high-profile events.
We sought to communicate the challenges faced by the global food system in a simple yet impactful way, using a strong narrative and impactful storytelling. Similarly, the actions and solutions that Tetra Pak is providing was mapped against each pillar, demonstrating how the company turns ambition into action.
Our programme of speaking engagements included The Economist’s 8th Annual Sustainability Week conference, whereby members of Tetra Pak’s executive leadership team outlined the key themes of the ‘Go nature. Go carton.’ campaign to key policymakers.
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