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Qlik’s vision is for a data-literate world where people can use data to transform business, improve society and drive change. Its mission is to close the data literacy gap through education and data equity.
We were briefed to position Qlik as the global champion for data literacy and develop a platform from which Qlik could provide practical content to enable change.
We conceived and developed the Data Literacy Project.Org a brand new social good enterprise and global platform dedicated to building a data- literate world. By offering free training resources and content from credible third-parties, the aim was to influence industry, communities and governments.
We developed the brand visual identity, logo, creative assets, manifesto film, messaging architecture and narrative, website and community forum, and the go-to market strategy.
We recruited founding partners (Accenture, Cognizant, Experian, Pluralsight, the Chartered Institute of Marketing and Data to the People) and an independent advisory board of global experts.
We launched at four events in key markets around the world, and announced The Data Literacy Index (supported by Wharton School and IHS Markit), which quantified the value of data literacy for the very first time.
Country toolkits were developed to drive media coverage, social conversations, and web traffic, amplified by a global integrated marketing campaign covering paid social, programmatic display, native video, and native display.
The Human Impact of Data Literacy Report to highlight the impact a lack of data literacy has on employee performance and wellbeing
An educational video series – Know Your Data – debunking the language of data during COVID
A Data Literacy Blueprint, created in partnership with Accenture, providing actionable advice to help organisations become data-driven
A global study on The Upskilling Evolution revealing the requirements needed to take full advantage of data
A C-suite podcast series, Data Brilliant, featuring high profile influencers discussing data and current social challenges
Quarterly thought-leadership content packs for markets on how data supports socioeconomic challenges including digital equity, sustainability and organisational growth
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