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Women make up half the world’s population, yet their health outcomes are chronically underrepresented in global data and under prioritised in policy. Hologic, a medical technology leader specialising in women’s health, set out to change this. Its ambition: to create the world’s most comprehensive, globally comparable study focused exclusively on women’s health and use it to catalyse meaningful change in detection, diagnosis and treatment outcomes. But building influence through data alone wouldn’t be enough. To make the Hologic Global Women’s Health Index drive policy, funding and reform, we needed to tell human stories, create political momentum and position Hologic as a purpose-led leader.
From the outset, we understood that data needs a human voice. Working with Gallup to understand the Index impact, we transformed raw findings into emotive stories about pain, access, care and lived experience.
Across each annual wave of Index publication, we built integrated comms plans with earned, owned and paid strategies tailored to national and European audiences.
In the UK, we led the launch of the Index with high-impact events featuring Women’s Health Ambassador, Dame Lesley Regan, parliamentarians, clinicians and charity leaders, helping put women’s health at the heart of the national conversation.
We amplified earned coverage through thought leadership, LinkedIn content and media storytelling, partnering with Hologic’s teams to align each Index release with relevant policy and healthcare moments to ensure the data drove conversation where it mattered most.
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