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Despite impressive capabilities, 6point6 struggled to capture the attention of top-tier graduates and experienced candidates. In a market dominated by household names like Google and Accenture, the business needed to define a bold, compelling employer brand - one that would clearly communicate why exceptional talent should choose 6point6 as their next career move. By building from the inside out, we repositioned 6point6 to have the brand strength to match its ambition.
The process of building ‘Ambitious, Together’ started by listening to the market. We conducted internal interviews, external perception research, competitor audits and social listening to understand where 6point6 stood and why it wasn’t breaking through. The insight was clear: the issue wasn’t what 6point6 offered, but how it expressed it.
Transforming insight into a bold employer proposition
We constructed a messaging framework rooted in what made the business different: its ambition, its people and its culture of shared growth. The creative platform, Ambitious, Together, brought this to life combining bold colour, employee photography and tech-inspired iconography to create a distinctive look and feel.
Designing visuals that signal difference at every glance
Visuals were engineered to be both striking and symbolic. Headlines featured cutaway effects revealing real stories underneath. Character replacement using custom iconography made every message feel dynamic and ownable, instantly signalling this wasn’t just another tech employer.
The Ambitious, Together platform launched a new era for 6point6:
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