In episode five of our Purpose podcast series, David Hendy, Head of Corporate Communications at Mace, and Emily Binning, UK Head of Brand and Marketing at WSP, share their insights on Purpose in the built environment.
With our MD of Corporate and Business, Harriet Rich, David and Emily discuss why it’s essential that the organisations shaping our future cities are sustainable and diverse in their make-up, approach and outlook.
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David is Mace’s head of corporate communications. It’s his job to build and protect the reputation of one of the world’s leading construction and consultancy companies. His role is to promote Mace’s brand and communicate its purpose: from helping tell the story of some of London’s most iconic projects – such as Battersea Power Station and the new cultural district on the Queen Elizabeth Olympic Park – to communicating Mace’s new purpose and it’s race to net zero.
Emily is head of brand and marketing at WSP in the UK, and has over 22 years’ experience in marketing. Her focus is to increase WSP’s influence and profile by aligning marketing to work-winning activity, and partnering with the business to develop new and existing relationships.
For more information on how to discover, articulate and communicate your Purpose, get in touch.