Marketing in Transition

Balancing Brand and Lead Generation

Navigating the tension between long-term growth and immediate results

Are you walking the strategic tightrope?

Striking the right balance between long-term brand building and short-term lead generation is a constant challenge for marketers, especially when economic pressures push leadership to prioritise immediate sales over brand investment.

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges.

In our second article, Balancing Brand and Lead Generation, we look at how brands can use strategic marketing to navigate the tension between long-term growth and immediate results…