Sitecore enables brands to create compelling multichannel experiences for their customers across the world. It tasked Brands2Life to drive its PR programme across EMEA, boosting brand awareness in key markets including France, the Netherlands, Benelux and the DACH region
Brands2Life runs the EMEA PR programme for Sitecore, working with Adel & Link for Germany and the wider DACH region, Eliotrope for France, Progress Communications for Benefrance and LVT PR for The Netherlands.
Working with Sitecore’s global and EMEA spokespeople, Brands2Life runs an EMEA wide thought leadership programme, tapping into a wide range of issues , from the transformation of the high street, through to the changing technologies for customer engagement, including AI and machine learning. We map relevant events across the year, from retail results through to leisure and travel trends, and hold regular ‘soak’ sessions with spokespeople to build out both news hijacking comment through to long-form thought leadership articles. We work closely with each agency to ensure topics are relevant across all markets, as well as managing upcoming news and reporting from Sitecore Global.
Over the past year we have developed 14 thought leadership articles and have secured more than 340 pieces of coverage across almost every core title for Sitecore in the last 12 months. This includes Marketing Week, The Drum and the i Newspaper in the UK, as well as Marconomy and Computerwoche in Germany, Marketing News in France, Inside Digimedia in Belgium and Emerce in the Netherlands. This thought leadership content is also adapted and used across events, social media, and customer and prospect marketing