Ricoh: Work Together Anywhere
Ricoh Europe is a leading digital services company that empowers digital workplaces and enables people to work smarter. When the pandemic hit, Brands2Life supported Ricoh to pivot its marketing function through a series of campaigns to help its customers adjust to remote working.
In just two weeks, Brands2Life developed the Work Together, Anywhere campaign architecture and messaging, as well as PR, content, organic and paid social strategy, and a hero video, alongside Ricoh. We then evolved the campaign, creating tailored content for Ricoh’s critical market segments and buyer personas. This included research-led reports, organic social and blog content, as well as tailored messaging to support the sales team.
The campaign continues to be the main communications platform for 24 of Ricoh’s operating countries, providing consistent messaging, visual identity and demand generation assets. Since launching, it has generated 2.2 million organic social impressions, 200K+ website visits, 234 pieces of coverage and brought in 13,906 high quality leads for the business.
Ricoh has also received positive engagement from a range of analysts for the campaign.