Ricoh: Work Together Anywhere
Ricoh is a leading digital services company whose ethos is to empower digital workplaces and enable people to work smarter. Headquartered in Japan and operating in over 200 countries, Brands2Life helps Ricoh’s European team create engaging and consistent communications campaigns across 24 operating countries. In March 2020, we were tasked with developing a campaign to help promote Ricoh’s solutions that enable safe and secure remote working to help drive inbound enquiries.
Brands2Life developed an integrated communications campaign, working closely with Ricoh’s brand, marketing, demand generation and PR teams. In just two weeks, Brands2Life developed the Work Together Anywhere campaign architecture and messaging, as well as PR, content, organic and paid social strategy. We also created hero assets: a lead generation white paper and awareness video. It is supported by an ongoing blog and media relations campaign, with all paid and organic social assets created by Brands2Life.
Within just two weeks, the campaign was live in 24 of Ricoh’s operating countries, with consistent messaging, visual identity and demand generation assets. In its first six weeks the campaign generated 192,000 organic social impressions, 12,000+ website visits and brought in 300 high quality leads for the business.