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When Arctic Wolf entered the UK, it faced a landscape saturated with cybersecurity providers. Standing out required more than product announcements. It demanded credibility, cut-through and clear proof of market ambition. Our goal was to make Arctic Wolf the go-to cybersecurity expert with UK media, build long-term reputation among key business and tech audiences, all while raising the brand awareness to support the company’s growth.
We structured a PR strategy around two clear narratives. One focused on Arctic Wolf’s business growth and acqusitions. The other addressed its thought leadership in cybersecurity, covering real threats, market shifts and evolving industry challenges.
Launching the EMEA Headquarters
We launched Arctic Wolf in the UK with a high-impact news moment: the opening of its Newcastle-based EMEA HQ. From there, we layered in consistent press office momentum with strategic commentary, long-form bylines and data-driven content.
Building CEO’s profile as the leading commentator
To add weight, we made the CEO the primary spokesperson, building on his media experience and credibility to anchor key coverage. We also created a spokespeople bench with senior executives and subject matter experts to cover multiple angles, from threat intelligence to M&A.
A Financial Times deep-dive into Arctic Wolf’s roadmap and valuation approach
Timely commentary on cybersecurity trends and geopolitical threats, including features in BBC, The Times, The Guardian and The Telegraph
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