Adyen: Making a name in the UK

Adyen is one of the world’s fastest growing tech companies. It helps leading global brands simplify payments and improve customer experiences. But its technology is rarely seen, nor experienced by consumers, making Adyen a silent partner in its clients’ success. We help Adyen grow its brand in the UK, positioning it as the payments platform for business growth, as well as supporting sales and marketing activities.

We have an integrated strategy across earned, paid and owned media – developing transformational thought leadership campaigns and targeted digital marketing campaigns, alongside a comprehensive proactive press office. Our digital marketing campaigns help target the right audience and generate leads for Adyen’s expert sales teams. Our thought leadership campaigns shift perceptions and demonstrate that payments is a strategic driver of a business. We also highlight the importance of reaching Chinese consumers, why customer experience matters and what consumers want from retailers and businesses following the pandemic.

We secure hundreds of pieces of coverage each year demonstrating the importance of Adyen’s payments platform to business growth. This includes in-depth pieces in national publications in The Times, The FT, The Telegraph, Business Reporter, BBC Online and New Statesman, as well as key retail and payment trade publications. While our creative and digital campaigns drive awareness and qualified new business leads.