It’s a Pawfect match for Brands2Life and Bought By Many
London, 8 February 2021 – The UK’s fastest-growing pet insurance provider, Bought By Many, has appointed Brands2Life as its retained communications agency to support its next phase of growth.
Brands2Life’s brief is to boost awareness among consumers, investors and the wider insurance market of Bought By Many’s mission to be a global leader in insurance. The wide-ranging remit includes brand strategy, integrated campaigns supporting commercial peaks, corporate profiling, influencer engagement, event and sponsorship activation and proactive press office.
The appointment comes after Bought By Many secured an additional £78.4 million in Growth Equity Funding in May last year and successful international expansion into Sweden. The company launched in the pet insurance market in 2017 and was the first UK provider to offer online claims processing. The company now boasts a market-leading suite of innovative policies which were previously unavailable in the market. Bought By Many has continued to see rapid growth throughout the lockdown, with sales of its cat and dog policies increasing by over 150% in the last year.
The pet insurance provider has won a series of industry and customer awards for its service including Best Pet Insurance Provider at the 2020 Insurance Choice Awards. It has also ranked as one of Which?’s best pet insurance providers and was named in the 2018, 2019 and 2020 editions of the Sunday Times Tech Track 100.
Commenting on the appointment, Ryan Wheaton, Head of Marketing at Bought By Many said: “This is a pivotal point in our journey at Bought By Many. We wanted a comms agency partner who understands how to make our message stand out in the growing UK pet market and Brands2Life’s experience of working with category innovators really stood out for us.”
Brands2Life’s Director, Consumer, Alex Williams, added: “We’re so chuffed to be working with Bought By Many – we love how the company is shaking up the insurance category with its genuinely brilliant, customer-centric approach. It’s an organisation with big ambitions and we’re excited to help the team achieve these with smart brand strategy and creative integrated campaigns.”
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