Faethm AI Targets Global Expansion with Brands2Life

London 25 February 2021: Brands2Life has been appointed to support Faethm AI with high impact comms as it expands globally. Built upon an AI platform that predicts the effect of dynamic forces such as artificial intelligence, COVID-19 and automation on current and future jobs, Faethm has grown rapidly since it was launched in 2017 by former executives of Boston Consulting Group, Macquarie Bank and SAP.

Brands2Life will be focused on raising awareness of how Faethm’s technology can help businesses and governments better understand future working roles and patterns, and enable them to plot career paths that enable people to reskill.

Tracy Ryan, Global Head of Marketing at Faethm comments, “We have a story that’s so relevant right now and the Brands2Life team is perfectly placed to help us tell it. Bridging technology and trends in the future of work, our offering is genuinely different and our insights are proving invaluable to businesses and governments as they grapple with how to evolve their organisation in the face of massive change. We’re excited to work with Brands2Life to help fuel our global expansion.”

Andre Labadie, MD Business & Technology at Brands2Life, says, “We’re so pleased to bring our Better Stories | Bigger Impact approach to a company as innovative as Faethm. Everyone’s trying to make sense of how work is evolving; Faethm’s AI technology and ability to identify trends backed by data will enable us to create really compelling stories. The insights it’s unearthing are already having a massive effect on how organisations prepare for the future of work and we’re proud to have it join our large and growing portfolio of AI pioneers who are transforming our world.”

The company has doubled revenues every year since it was founded and its growth continues apace – it increased headcount by more than 160% in 2020 and plans to triple this in the coming financial year. Its growth comes on the back of Faethm closing a Series A funding round in July 2020, which saw it attract top tier investment from Pearson Ventures and Pangaea, amongst others.