Brands2Life has been nominated twice at the Drum Marketing Awards alongside our client, Qlik, for our work on the Data Literacy Project. The campaign has been shortlisted for Best B2B campaign and Best B2B Integrated campaign.
The Drum Marketing Awards are one of the marketing industry’s most sought after awards celebrating innovation, creativity, and clear evidence of business impact.
In business, data can provide powerful insights and drive smarter critical decision-making. Research revealed less than one-third of us can read, understand, analyse and argue with data. Together with Qlik, we launched the ‘Data Literacy Project’ – a disruptive ‘global force for good’ platform campaigning to improve data literacy for all. Our integrated B2B communications campaign saw 25,000+ individuals assess their data literacy, 20,000+ upskilled through free educational courses developed by Brands2Life and over 2,000 have become fully certified Data Literate.
The full shortlist can be found here.